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by Eli Schwartz
Indian Management May 2022

SEO is a part of your business and all of your SEO investment should contribute to the growth of the business and be measured by the same metrics as the rest of your business. If you are going to invest in SEO, step out of the ‘been-there, done-that’ mode and do it the smart way with product-led SEO.

Eli Schwartz is an SEO expert, consultant, and speaker. He is author, ProductLed SEO: The Why Behind Building Your Organic Growth Strategy.

Latest Articles

A strategic imperative

AI upskilling isn't just a good HR policy; it drives higher employee engagement, maximises AI adoption, and ensures a competitive edge in an evolving market. It’s the most strategic investment a forward-thinking company can make.

by Michael Wade and Amit Joshi
Indian Management April 2025

From an ‘idea’ to an ‘empire’

MYTH 1: Nothing can be gained from working for a bad leader.
MYTH 2: When an employee leaves you, it is a sign of failure and a poor reflection on your retention ability.
MYTH 3: In a competitive workplace, peers who are ranked against each other need to compete aggressively for the win and top ranking.
MYTH 4: When faced with a difficult situation or a crisis, a leader must be firm and resolute in speech and appearance, showing no emotion and expressing no sympathy.
MYTH 5: Sometimes, you must raise your voice as a leader to get other people’s attention.

by Mark C Fava
Indian Management April 2025

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A strategic imperative

AI upskilling isn't just a good HR policy; it drives higher employee engagement, maximises AI adoption, and ensures a competitive edge in an evolving market. It’s the most strategic investment a forward-thinking company can make.

by Michael Wade and Amit Joshi
Indian Management April 2025

Digital governance in the AI age

From ChatGPT to DeepSeek, AI advancements and capabilities of large language models are revolutionising the applications and business use cases across industries.

by Dr Abhishek N Singh
Indian Management April 2025
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