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The power of purpose

by Zoë Arden
Indian Management May 2026

Purpose gives organisations a reason to exist; stories give them a way to matter. When purpose and storytelling converge, they create a powerful force for change—one that inspires people, shapes culture, and drives impact. In a world hungry for meaning, the organisations that master authentic storytelling will not only survive but thrive.

Zoë Arden is the author of The power of purpose

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