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The power of purpose

by Zoë Arden
Indian Management May 2026

Purpose gives organisations a reason to exist; stories give them a way to matter. When purpose and storytelling converge, they create a powerful force for change—one that inspires people, shapes culture, and drives impact. In a world hungry for meaning, the organisations that master authentic storytelling will not only survive but thrive.

Zoë Arden is the author of The power of purpose

Latest Articles

Nurturing tomorrow’s unicorns

The next decade must build on the last. With the policy architecture now in place, the focus shifts to execution excellence, collaborative governance, and relentless iteration. By aligning incentives, removing residual friction, and fostering a culture that celebrates calculated risk, India can transform its startup ecosystem from a national success story into a global benchmark.

by ULLHAS PAGEY
Indian Management July 2026

The real innovation risk

Debunking the following myths-
MYTH 1: Innovation requires freedom from constraints.
MYTH 2: ‘Think outside the box’ is sound leadership advice.
MYTH 3: More options lead to better outcomes.
MYTH 4: Risk-taking is about courage and tolerance.
MYTH 5: Boundaries stifle a culture of experimentation.

by Sheri Jacobs
Indian Management May 2026

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Building cultures of adaptability

Organisations often forget that their earliest successes were built on curiosity, creativity, and constant reinvention. As AI reshapes the nature of work, these qualities become essential for survival. Reinvention cannot be delegated to innovation teams or episodic transformation initiatives.

by Dr Helmut Schuster and Dr David Oxley
Indian Management February 2026

Spirituality in the workplace

"Workplace spirituality enhances employee well-being, performance, and organisational culture by fostering a more motivated and harmonious work environment. "

by Sanjay Koul
Indian Management January 2026
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