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The digital drift

by Siddhartha Mukherjee, Agnim Mitra, and Dr Sumanta Dutta
Indian Management October 2025

The problem of cyberloafing is projected to increase as the technology companies find new ways to increase user engagement on their platforms. It is thus essential for corporates and human resource managers to come up with innovative solutions to curb cyberloafing practices amongst employees.

Siddhartha Mukherjee is the author of The Digital Drift

Agnim Mitra is the author of The Digital Drift

Dr Sumanta Dutta is the author of The Digital Drift

Latest Articles

Nurturing tomorrow’s unicorns

The next decade must build on the last. With the policy architecture now in place, the focus shifts to execution excellence, collaborative governance, and relentless iteration. By aligning incentives, removing residual friction, and fostering a culture that celebrates calculated risk, India can transform its startup ecosystem from a national success story into a global benchmark.

by ULLHAS PAGEY
Indian Management July 2026

Humanity over automation

In a world racing towards automation, efficiency, and artificial intelligence, leadership is at risk of losing something vital: its humanity. We are surrounded by dashboards, frameworks, operating models, and algorithms promising certainty in uncertain times. Yet the most effective leaders today are those who lead unmistakably like humans.

by Emmanuel Gobillot
Indian Management April 2026

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The science of passion

Many any leaders think passion belongs to artists or athletes, not the corporate world. In business, it’s seen as a luxury or even a liability. This skepticism is understandable, but it comes at a cost. The question worth asking is not whether passion matters at work, or whether it motivates employees to contribute and grow. The question is: what will leaders do to harness it?

by Laura Best
Indian Management April 2026

Stories power CSR

Companies often use stories to communicate their corporate social responsibility (CSR) messages to consumers. CSR can be broadly defined as business practices that go beyond legal requirements and account for social and/or environmental concerns and organisations must communicate these practices credibly to their external and internal stakeholders.

by Dr. Sumanta Dutta and Sohom Banerjee
Indian Management April 2026
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