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Stories power CSR

by Dr. Sumanta Dutta and Sohom Banerjee
Indian Management April 2026

Companies often use stories to communicate their corporate social responsibility (CSR) messages to consumers. CSR can be broadly defined as business practices that go beyond legal requirements and account for social and/or environmental concerns and organisations must communicate these practices credibly to their external and internal stakeholders.

Dr. Sumanta Dutta is the author of Stories power CSR

Sohom Banerjee is the author of Resilient systems

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