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‘Rise’: Mahindra’s purpose

by Rick Williams
Indian Management August 2024

Mahindra grew from an India-based farm equipment manufacturer to a global products and services company drawing strength from a clear concept of its purpose. ‘Rise’— to drive positive change — was the purpose that resonated with its leadership, employees, and customers and became the foundation of Mahindra’s global success!

Rick Williams is the author of ‘Rise’: Mahindra’s purpose.

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