Management Perspectives

If academia learns to treat connection as a discipline, not an afterthought, it can turn its most intangible quality—trust—into its greatest strength. The choice is clear: either humanise leadership now, or risk losing the humanity we claim to nurture.

"Busting the following myths-
MYTH 1: Marketing should be persuasive.
MYTH 2: People care about your brand's ‘why’.
MYTH 3: B2b brands should avoid emotion in marketing.
MYTH 4: Company leaders know why people buy their brand.
MYTH 5: Customers are brand loyal."

With advancing AI technologies and rising private-sector involvement, India’s MSMEs will be at the forefront of creating sustainable economic growth in an accelerating digitisation age.

The four-pillar framework enables organisations to benchmark their governance performance more effectively, ensuring they are resilient in the face of change and positioning them for sustained success in the years ahead.