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From an ‘idea’ to an ‘empire’

by Ashwin Gulati
Indian Management March 2025

Busting the following myths
MYTH 1: It’s not personal. It’s business.
MYTH 2: You must follow your passion.
MYTH 3: Innovation is always the key to startup success.
MYTH 4: You need to hire true experts.
MYTH 5: You will always be the CEO of your venture.

Ashwin Gulati is the author of From an ‘idea’ to an ‘empire’

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