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Crack the advertising code

by Terence D’Costa
Indian Management January 2025

Busting the following myths-
MYTH 1: The client is always right.
MYTH 2: Great advertising is all about the ‘Big Idea’.
MYTH 3: Big budgets equal big impact. 
MYTH 4: Viral content is the ultimate goal of social media marketing.
MYTH 5: Advertising is all about selling products.

Terence D’Costa is the author of is the author of Crack the advertising code.

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No limitations

Busting the following myths-
MYTH 1: I’ll never be as successful as those other leaders.
MYTH 2: I’m not good at building relationships and networking.
MYTH 3: I don’t need to speak up in the meeting. I can just follow up one-on-one afterwards.
MYTH 4: I don’t have to be a good public speaker.
MYTH 5: I deserve to feel imposter syndrome.

by Mike Schiller
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No limitations

Busting the following myths-
MYTH 1: I’ll never be as successful as those other leaders.
MYTH 2: I’m not good at building relationships and networking.
MYTH 3: I don’t need to speak up in the meeting. I can just follow up one-on-one afterwards.
MYTH 4: I don’t have to be a good public speaker.
MYTH 5: I deserve to feel imposter syndrome.

by Mike Schiller
Indian Management February 2025

The right hire

Busting the following myths-
MYTH 1: Behaviours and personalities are the same.
Myth 2: People can change their personalities.
MYTH 3: Everyone has good intentions at work.
MYTH 4: If I focus my attention on the problem employee (driller) I can increase productivity and quality.
MYTH 5: Intuition is an important part of the hiring process.

by Paul Fayad
Indian Management December 2024
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