Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page
Myth Busters

Crack the advertising code

by Terence D’Costa
Indian Management January 2025

Busting the following myths-
MYTH 1: The client is always right.
MYTH 2: Great advertising is all about the ‘Big Idea’.
MYTH 3: Big budgets equal big impact. 
MYTH 4: Viral content is the ultimate goal of social media marketing.
MYTH 5: Advertising is all about selling products.

Terence D’Costa is the author of is the author of Crack the advertising code.

Latest Articles

Lead change before it happens

Leadership

In an era of constant disruption, the most effective boards are those that anticipate change rather than react to it.
by Marianna Zangrillo and Thomas Keil
Indian Management May 2026

Designing work, not decorating it

Myth Busters

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."
by Dean E Carter
Indian Management February 2026
View all

More From The Category

Designing work, not decorating it

Myth Busters

"Myth 1: Employee experience is about ping pong, perks, and parties—not profit.
Myth 2: HR is in the Employee Experience driver’s seat.
Myth 3: We handled this a few years ago.
Myth 4: An annual engagement survey is enough.
Myth 5: Technology will make work less human."
by Dean E Carter
Indian Management February 2026

Resilience is not optional

Myth Busters

Busting the following myths:
MYTH 1: Resilience is a personal trait.
TRUTH: Resilience is a collective strength.
MYTH 2: Resilience is optional, something we build only when times get tough.
TRUTH: Resilience is the foundation for lasting success.
MYTH 3: Resilience means pushing through no matter what.
TRUTH: Real resilience requires pause, reflection, and recalibration.
MYTH 4: Resilience and vulnerability do not belong in the same conversation.
TRUTH: Vulnerability is a catalyst for resilience.
MYTH 5: Resilience is about returning to normal.
TRUTH: True resilience transforms what comes next.
by Dr Lamell McMorris
Indian Management December 2025
View all
Submit Enquiry
back