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Crack the advertising code

by Terence D’Costa
Indian Management January 2025

Busting the following myths-
MYTH 1: The client is always right.
MYTH 2: Great advertising is all about the ‘Big Idea’.
MYTH 3: Big budgets equal big impact. 
MYTH 4: Viral content is the ultimate goal of social media marketing.
MYTH 5: Advertising is all about selling products.

Terence D’Costa is the author of is the author of Crack the advertising code.

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