Section: How great brands are built? | Category: Categories , Categories , Management Series , Technology , Business Management , Management Discussions

How great brands are built?

Date: 26 Apr 2022 | Duration: 00:50:34

The panel discusses finding clever ways to continuously engage the customers and move with their shifting needs, aesthetics, morals and politics to build a brand.


Speakers: Chanakya Chaudhary Chairman, Eastern Region LMA Coordination Group President, Jamshedpur Management Association & Vice President Corporate Services, Tata Steel; Adrian Terron, Head of Customer Centricity Tata Group and Anisha Motwani, Founder Storm TheNorm Ventures Brand & Digital Innovation Expert


Disclaimer: The views and opinions expressed in this programme are those of the speaker/ commentators, experts and/or hosts. They do not explicitly or necessarily reflect, nor represent All India Management Association’s (AIMA) policies or views. The accuracy, completeness, currency and/or suitability of the same are not endorsed by AIMA's. Thus, AIMA will not be accountable for all or any views expressed during this programme. It may contain copyrighted material without seeking permission from the owner, however, AIMA has been assured that the same falls within the standards of fair use. Any view and/ or opinion expressed in this programme should not be considered as advice or recommendation of AIMA. Viewer’s discretion is advised before acting on any information, view and/ or expression made therein and AIMA shall not be liable for any loss and/or damage arising therefrom.

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