TWO-DAY CASE METHOD AND CASE WRITING WORKSHOP ON SUSTAINABILITY

Workshop Overview

Sustainability is increasingly shaping managerial decisions—from sourcing and production to investment, innovation and stakeholder engagement. Managers must balance environmental and social responsibilities with commercial viability, often amid competing priorities, uncertain outcomes and resource constraints. These situations provide valuable opportunities for case-based learning in management education.

AIMA–India Case Research Centre (AIMA–ICRC), in collaboration with the WeSchool Centre of Excellence for Case Development (CECD), Bengaluru, proposes to organise a two-day Case Method and Case Writing Workshop on Sustainability on 19–20 November 2026. The workshop will strengthen participants’ understanding of the case method and develop their ability to translate organisational experiences into engaging, evidence-based teaching cases.

The programme will explore sustainability themes such as climate-related risks, sustainable supply chains, circular economy practices, social inclusion, responsible business and organisational resilience. Particular attention will be given to identifying managerial dilemmas, examining stakeholder perspectives and framing decisions that encourage critical thinking and classroom discussion.

Through conceptual sessions, case analysis, practical exercises, group discussions and expert feedback, participants will learn to move from describing an initiative to constructing a decision-oriented case. They will explore how to identify a protagonist, establish the decision context, develop a compelling narrative, incorporate organisational evidence and exhibits, and prepare an accompanying teaching note.

The workshop is intended to help faculty members, researchers, doctoral scholars and practitioners develop an initial case framework and a roadmap for further writing and refinement.

Workshop Objectives

Workshop Objectives

The workshop aims to enable participants to:

Understand the case method: Examine how teaching cases support experiential learning, critical analysis and managerial decision-making.
Identify sustainability-related case opportunities: Recognise organisational situations involving meaningful decisions, competing priorities and stakeholder interests.
Frame a clear managerial dilemma: Define the protagonist, decision point, context and feasible alternatives around which a teaching case can be developed.
Develop an evidence-based narrative: Organise interviews, organisational records, sustainability disclosures and other credible sources into a coherent case supported by relevant data and exhibits.
Prepare an effective teaching note: Formulate learning objectives, discussion questions, analytical approaches and a classroom teaching plan.
Apply ethical case-writing practices: Understand the importance of source attribution, informed consent, confidentiality and organisational permissions.
Develop and refine an initial case framework: Apply workshop learning to a sustainability case idea and strengthen it through peer discussion and expert feedback.

Tentative 2-Day Workshop Schedule

Day 1: Thursday, 19 November 2026

09:00–09:30	Registration	Registration and distribution of workshop materials
09:30–10:45	Inaugural Session: Programme Context Setting; Welcome Address; Opening Remarks; Inaugural Address	Representatives of AIMA–ICRC and WeSchool; invited dignitaries
10:45–11:15	*Tea Break*
11:15–12:00	Redefining Learning: The Unique Value of Case Method Teaching in the AI Era	Using cases to build critical thinking, judgement and decision-making skills; responsible use of AI in case research and writing.
12:00–13:30	Mechanics of Case Writing: From Idea to Publication	Identifying a case opportunity; defining the protagonist and decision point; structuring the narrative; gathering evidence; understanding the publication process.
13:30–14:30	*Lunch Break*
14:30–15:45	Sustainability in Practice: From Sustainability Reports to Decision-Oriented Teaching Cases	Sustainability as a business decision; case sample. From sustainability reports, case development. A short exercise to frame a case concept.
15:45–16:30	*Tea Break*
16:45–17:00	Case Conferences and Competitions: Pathways to Partnerships and Publications	Dr Sonia

Day 2: Friday, 20 November 2026

Time (hrs.)	Activity	Description / Resource Person
09:00–11:00	Advances in the Scholarship of Case Method and Case Writing	Opportunities for case development, institutional collaboration, feedback and dissemination.
11:00–11:15	*Tea Break*
11:15–12:30	Sustainability Case Lab: Exploring Three Case Leads	Introducing three case opportunities, discussing their managerial dilemmas and teaching potential, and helping participants select a lead for the opening-paragraph exercise and afternoon draft clinics.
12:30–13:30	Perfecting the Opening Paragraph of a Teaching Case: A Practical Writing Exercise Addressing expectations of national and international case publishers.	Group activity
13:30–14:30	*Lunch Break*
14:30–15:45	Case Draft Clinic: Developing Your Teaching Case Drafts	Workshop Faculty and Mentors
15:45–16:00	*Tea Break*
16:00–17:00	Case Draft Clinic: Collaborative Review and Feedback	Workshop Faculty and Mentors

The agenda is indicative. Resource persons and final session details will be confirmed by the organisers.

Pre-Workshop Preparation and Courseware

Participants may be requested to submit a short professional profile and a brief description of a potential sustainability-related teaching case before the workshop.

Where available, participants should bring relevant reports, organisational publications, project documents or other supporting materials that could form the basis of their case. Confidential or non-public information must be shared only with appropriate permission.

Preparatory readings, case-writing guidelines, student-case templates and teaching-note templates may be shared in advance.

Case Development and Publication Support from AIMA–ICRC

Following the workshop, participants may further develop their case concepts into complete teaching cases and accompanying teaching notes. The proposed development process may include:

Review and approval of the preliminary case concept.
Research, interviews and collection of supporting evidence.
Preparation of the first draft of the case and teaching note.
Mentoring and editorial feedback.
Revision and peer review.
Test teaching, where feasible.
Organisational factual verification and confirmation of permissions.
Final editorial review and publication decision.

Cases submitted to AIMA–ICRC will be considered through the Centre’s editorial process. Acceptance will depend on academic quality, teaching value, factual accuracy, completeness, relevant permissions and ethical requirements. Participation in the workshop does not guarantee publication.

Authorship, copyright, licensing and any applicable commercial arrangements will be communicated separately and documented as required.

Eligibility and Selection

The workshop is intended for faculty members, researchers, doctoral scholars and practitioners interested in sustainability and case-based management education.

Seats may be limited. Selection may consider applicants’ academic or professional experience, interest in sustainability, case-writing or case-teaching experience, and the quality of their proposed case idea.

Applicants may be requested to submit:

A current CV or professional profile.
Details of institutional affiliation.
A brief statement of interest.
Details or links to previously written or published cases, where applicable.
A short description of a proposed sustainability-related teaching case.

Final eligibility criteria, the application process and the submission deadline will be communicated by the organisers.

Workshop Registration Fee

Participant category Fee per participant

Academicians Rs. 9,500 + GST
Research scholars Rs. 6,500 + GST

Available discounts

Category	Discount on registration fee
AIMA members / VC Council members / AIMA–ICRC members	10%
Three participants registering together	15%
Five participants registering together	20%

The organisers will confirm the applicability and combination of discounts.

The fee includes course materials, tea/coffee, snacks and lunch on both days, and workshop organisational expenses. Participants must arrange and bear their own travel, boarding and lodging expenses. Registration fees are non-refundable; however, a substitute participant is permitted.