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Training Program on Social Media Marketing

01 Nov 2021

online

Contact Details

Ekta Nayyar, Assistant Director- CME
Mob: 9250127573; 9899056265, Email: enayyar@aima.in

Event Date:  03 October to  14  November 2021

(Training on Weekends only) Duration 15 hours | Online mode- Live Interactive sessions

 

 Training Objective

  • Develop ability to design tools to enhance consumer online experiences.
  • Ability to independently monitor, evaluate and iterate traffic-building activities for your organization/ Startup on social Media platforms
  • Ability to evaluate internet-marketing metrics and identify KPI.
  • Develop capability run social media campaigns on low budget and getting qualified leads
  • Getting started with your online business with social media pages, blogs and other digital properties.

Who should attend

  • Marketing sales or advertising & brand executive, who want to reskill themselves with digital marketing.
  • MBA Graduates, who want to capitalize on digital marketing opportunities
  • Entrepreneurs, business owners, startup, who want to leverage social and online media for awareness, lead generation and branding.
  • Companies / professionals targeting B@B and B2C, and want to revisit and realign the marketing strategy in digital technology era.

Key Deliverables

  • Marketing on Instagram
  • Marketing on Facebook
  • Marketing on LinkedIn
  • Marketing on Twitter

Creating Social Media and Marketing Content

  • Introduction to ADOBE SPARK and PIKTOCHART
  • Learn CANVA tool and deep dive on CANVA ANIMATION feature to create Social Media content and apply for all the Social Media Channels 
  • Introduction to Facebook Business Manager to manage multiple AD Accounts
  • Introduction to Instagram Reels, Limits, New Shopping TAB, Text translation in Stories, etc.

LinkedIn Company Page

  • How to create a LinkedIn Company Page?
  • How to promote a LinkedIn Company page?

LinkedIn Sales Navigator

  • Communication in 280 characters

Importance and History of HASHTAGS

  • Where it all Began
  • Use of Hashtags in Twitter and Instagram

Advertising on Twitter

  • How to choose the objective to advertise?
  • How to setup the campaign?
  • Understanding the complete campaign structure
  • A detailed look on Twitter Insights

Influencer Marketing

  • What is Influencer Marketing?
  • Why you need Influencer Marketing?
  • Difference between Bloggers, Influencers, Brand Ambassadors and Consumer Advocates
  • Macro Vs. Micro Influencers
  • How to define your Influencer Goals?
  • Four Ways to Measure Influencer ROI
  • How to find the right influencers for your brand?
  • The future of Influencer Marketing

Registration Fee

Registration Fee : Rs 6000/- + 18% GST

Group discount  of 10%  for a group of five or more registration

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