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Training Program on Search Engine Optimisation

23 Sep 2021

online

Contact Details

Ekta Nayyar, Assistant Director- CME
Mob: 9250127573; 9899056265, Email: enayyar@aima.in

Event Date:  11 September to 30 October 2021

(Training on Weekends only) Duration 15 -20 hours | Online mode - Live Interactive sessions

 

Training Objective

  • Get started learning all about SEO from the industry’s best certified trainers.
  • Learn the strategies, techniques, and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
  • Get more ROI and organic reach through the search engine on your website to generate more leads or sales.
  • Learn how to create Website/BLOG with Wordpress and how to use plugins to make a professional website.
  • Understand how to create blog content and market blogs effectively.

Who should attend

  • Website developer, agency working in SEO and website maintenance.
  • Marketing sales or advertising & brand executive, who want to reskill themselves with digital marketing.
  • MBA Graduates, who want to capitalize on digital marketing opportunities.
  • Entrepreneurs, business owners, startup, who want to leverage social and online media for awareness, lead generation and branding.
  • Companies / professionals targeting B@B and B2C, and want to revisit and realign the marketing strategy in digital technology era.

Key Deliverables

Rank Brain and the future of Search

  • Evolution of Google SERP’s
  • Online and offline SEO
  • Keyword Research
  • Rankbrain and Machine Learning

Featured Snippets

  • What is SEO
  • Setting SEO Expectations
  • How SEO affects your business
  • How to research for keywords
  • Keyword research tools
  • Optimizing non-text components of a webpage
  • Analyzing Content Quality
  • Exploring the benefits of user-generated content
  • Optimizing for personalized search
  • Content Optimization: Technical SEO
  • Understanding how search engines index content
  • Working with Canonical URLs and Redirects
  • Link-Building Strategies
  • SEO for E-Commerce

Search Engine Optimization – Tools

  • Semrush
  • Ahref
  • Answer The Public
  • Buzzstream
  • Clickflow
  • Longtail Pro
  • Moz – Keyword Research
  • Google Keyword Planner
  • Ubersuggest
  • Google Search Console
  • Google Rich Results

Registration Fee

Registration Fee : Rs 6000/- + 18% GST

Group discount  of 10%  for a group of five or more registration

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