Three Day Face-2-Face Workshop on Case Writing For faculty of Management & Commerce 28-30, January 2026

28 Jan 2026

Hyderabad

Contact Details

Ms. Deepika
Executive Education Cell
School of Management Studies University of Hyderabad.
Mobile : 8790479504
E: iralauoh@gmail.com

AIMA-ICRC 
Organising
Three Day Face-2-Face Workshop on Case Writing
For faculty of Management & Commerce

Dates: 28-30, January 2026
Location: Hyderabad

About the Workshop

Management education cannot be complete without citing appropriate examples. Case method, hence, has gained significant importance as an alternative pedagogical tool to the traditional lecture method of imparting knowledge to learners. It involves active participation of learners, which is more stimulating than the role of passive listening played by them in the formal lecture session.

“There is a dearth of good cases which are developed in Indian environment”

About AIMA - India Case Research Centre (ICRC)

The AIMA India Case Research Centre (ICRC) is dedicated to the development, publication, and dissemination of industry-relevant Indian case studies tailored for both domestic and international business school audiences. These exemplary cases are readily accessible to B-Schools and universities through the AIMA case research portal - www.caseresearchaima.in.

Case Method

Cases are real life situations where learners are exposed to a thought provoking business decision-making environment. Case is an effective simulation for management students to develop knowledge, sharpen logical and analytical skills and improve the ability to communicate. It helps them to translate concepts and theories into action by giving them an opportunity to process information, analyze problems and evaluate decisions. The case method makes learning challenging and interesting, thereby fostering creativity.

Objectives

  • To develop case writing skills of the participants.
  • To encourage the use of case method as a pedagogical tool The workshop aims at developing and publishing case studies for use in teaching and training sessions

Who can attend?

  • Faculty and Research Scholars from Management & Commerce areas

Indicative Schedule

DAY09:30 -- 12:3001:30 -- 05:00
28-JAN-2026 Brief Introduction to the Workshop Visit to a Corporate for Case Data Collection
29-JAN-2026 Review of the Information collected on Day 1 Drafting of the Case- I
30-JAN-2026 Drafting of the Case-II Presentation of Case Drafts

Programe Coordinator

Prof. Lokanandha Reddy Irala
Professor, School of Management Studies, University of Hyderabad, Central University P.O., Hyderabad - 500046,

Workshop Fee

  • Highly subsidised as the workshop is supported by UoH IOE Scheme.
  • Covers registration, Lunch & snacks on all three days.
PARTICIPANT CATEGORYWorkshop feeGST @ 18%Total fee
Academicians-Non residential Rs 848 Rs 152 Rs 1000
Academicians-residential* Rs 3000 rs 540 Rs 3540
Industry Professionals* Rs 5000 Rs 900 Rs 5900
* also covers accommodation on twin sharing basis.

Payment Link

Registration

About the University

The University of Hyderabad, a premier institution of post graduate teaching and research in the country, was established by an Act of Parliament on 2nd October 1974 as a Central University. The serene campus of the University, located on a sprawling 2000 acres, on the old Mumbai Highway, Gachibowli, provides the right learning ambience. The Institution of Eminence status accorded by the Government of India to the University of Hyderabad in September 2019 is recognition of the university’s standing, ability and potential to move into the league of the world’s best institutions. With additional funding and autonomy, we are positioned to figure in the World’s 500 Best Universities in the next few years. The University was evaluated by the National Assessment and Accreditation Council (NAAC) and awarded the top grade ‘A+’. For more details visit: https://uohyd.ac.in/

About School of management studies

The School of Management Studies (SMS), at University of Hyderabad was established in the year 1999. The school is acknowledged for its cutting-edge research, excellent teaching and learning activity in an intellectually stimulating environment. SMS is one of the fastest growing business schools in the country. It has also been sanctioned the UGC Special Assistance Program and Development Assistance. SMS is home for scholarship, education and innovative thinking related to the business management, business analytics and health care management. The department offers four educational programs: the PhD in Management, the MBA Program in General Management, the MBA program in Business Analytics, MBA Program in Health care & Hospital management and Executive MBA. For more details visit: http://sms.uohyd.ac.in/

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