Hyderabad
Ms. Deepika
Mobile : 8790479504
E: iralauoh@gmail.com
AIMA-ICRC
Organising
Three Day Face-2-Face Workshop on Case Writing
For faculty of Management & Commerce
Dates: 28-30, January 2026
Location: Hyderabad
About the Workshop
Management education cannot be complete without citing appropriate examples. Case method, hence, has gained significant importance as an alternative pedagogical tool to the traditional lecture method of imparting knowledge to learners. It involves active participation of learners, which is more stimulating than the role of passive listening played by them in the formal lecture session.
“There is a dearth of good cases which are developed in Indian environment”
About AIMA - India Case Research Centre (ICRC)
The AIMA India Case Research Centre (ICRC) is dedicated to the development, publication, and dissemination of industry-relevant Indian case studies tailored for both domestic and international business school audiences. These exemplary cases are readily accessible to B-Schools and universities through the AIMA case research portal - www.caseresearchaima.in.
Cases are real life situations where learners are exposed to a thought provoking business decision-making environment. Case is an effective simulation for management students to develop knowledge, sharpen logical and analytical skills and improve the ability to communicate. It helps them to translate concepts and theories into action by giving them an opportunity to process information, analyze problems and evaluate decisions. The case method makes learning challenging and interesting, thereby fostering creativity.
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