Online Workshop on
Developing Multimedia Case Studies
28th May 2020 from 11.00 - 2.00 P.M

Introduction

Since the time when case teaching was first introduced at Harvard Business School, it has been considered as essential component of participative management teaching.

Over a period of time management teaching is witnessing a shift in the profile of management students, their interest in learning, attention and engagement.

Compared to the traditional teaching pedagogies, the application of multimedia teaching cases are providing more advantages.

• Real case scenarios can be created in class room, which can stimulate student learning.
• Multimedia cases trigger multiple learning through sensory organs and help student absorb knowledge from multiple dimensions.
• Multimedia cases demonstrate better understanding of perspective, consolidation of idea and supplements main case issues.

But the major challenge with multimedia cases are:

• Selecting the right case in terms of authenticity, purpose, relevance, flow
• Developing a multimedia case in terms of context, flow, information, actors, authenticity.
• Tools to be used in multimedia case: PPTs, video, interviews questionnaire, audio files, language, speech, websites, simulation, gamification.