organized by India Case Research Centre, AIMA in collaboration with Centre for Case Development and Learning (CCDL), Graphic Era Hill University, Bhimtal Campus & School of Management Studies, GEHU Bhimtal Campus
Nanital
Dr. Sanjay Kumar Mishra, Associate Professor, GEHU, Bhimtal
Associate Professor, GEHU, Bhimtal
E-mail: cdcl@gehu.ac.in; skmishra@gehu.ac.in
Contact Number: +91 8851949074
Dr Anuja Pandey, Professor Marketing
Head India Case Research Centre AIMA
Tel No. 011-47673000,49868399, Extn.No.709
Email: apandey@aima.in, sjames@aima.in
This intensive five-day workshop is designed to equip faculty members with the skills toeffectively teach using the case method and to develop original, publishable case studies.The program blends theory with hands-on practice, offering participants a deep dive intothe pedagogy and process of case-based learning. This is particularly useful as the faculty prepare for the upcoming semester, enabling them to adopt more engaging, discussion-driven teaching methods and develop customized cases aligned with their course objectives.
Mastering the Art of Case Teaching
Objectives:
Key Sessions
Developing and Writing Impactful Cases
Objectives
Key Sessions
Individual participants Rs 4000 per participants
Group participation (At least three participants from same organization)
15 % discount on participation fee
Group participation (At least five participants from same organization)
25 % discount on participation fee
Note:
Interested faculty members, research scholars and professionals can register in the workshop by paying the requisite fee (Rs. 4000/-) and subsequently filling the online registration form through the registration link provided on https://gehu.ac.in/bhimtal/centre-for-case-development-and-learning/
Alternatively Scan and pay the registration fee and send an email to ccdl@gehu.ac.in
With the following details [Name of the participants, Affiliation, Address, e-mail, contact number, UPI transaction ID, Payment from, Payment Date, Payment Time]
In case of any difficulty, write to ccdl@gehu.ac.in or contact the workshop coordinator
GEHU Bhimtal campus, nestled in the Kumaon foothills and approximately 25 kilometers from Nanital offers a serene environment with academic, research, and administrative facilities. Bhimtal is well connected to major cities by road. Kathgodam is the nearest railway station (approximately 20 kilometers from Bhimtal).
School of Management Studies, GEHU Bhimtal is a leading management institute and offers various undergraduate, postgraduate and Ph.D. program in the various areas of management.
Dr. Anuja Pandey
Professor of Marketing | Program Director – PGCM
Head – AIMA India Case Research Centre (ICRC)
Managing Editor – AIMA Journal of Management & Research (AJMR)
Dr. Anuja Pandey is a distinguished academic and case pedagogy expert, currently leading the India Case Research Centre (ICRC) at AIMA. As Head of the Case Centre, she has mentored over 200 faculty members—from early-career educators to senior professors—guiding them in developing impactful, classroom-ready case studies.
Dr. Pandey has authored and published cases in all major formats, including long-form, short-form, and multimedia, and her work has been featured in books, academic journals, and global case portals. Her mentorship is known for its rigor, relevance, and ability to transform real-world business challenges into powerful teaching tools.
With a Ph.D. in Brand Management and over 23 years of academic and consulting experience, she has published 25+ research papers, authored 3 books and 4 edited volumes, and developed numerous cases in marketing, analytics, entrepreneurship, and public policy. She has also led consultancy projects for the Ministry of Consumer Affairs, NIEPA, and DSIR-DST, and continues to guide doctoral scholars under AIMA-AMU and other universities.
Dr. Pandey’s leadership at ICRC has positioned AIMA as a national hub for India-centric case development and dissemination.
Case Mentor Profile: Ms. Meeta Sengupta
Advisory Board Member, AIMA–ICRC
Founder, Centre for Education Strategy | Case Author | Global Education Advisor
Ms. Meeta Sengupta is a distinguished writer, speaker, and advisor on education policy and pedagogy, with a global perspective shaped by her work across India, the UK, and beyond. As a Case Mentor, she brings a unique blend of academic insight and practical experience, having authored impactful cases including one on VIP Luggage: "It Takes a Lot to Be a VIP", 1999, and played a pivotal role in setting up the India Centre at London Business School.
Her expertise spans school systems, higher education, skills development, and institutional strategy. She has been widely published in Springer books and leading national and international media such as Forbes, Times of India, Indian Express, DNA, and Hindustan Times. Her thought leadership has been featured by Voice of America and other global platforms.
Ms. Sengupta has spoken at prestigious forums including WISE (Doha), India Today Education Conclave, and NCERT, and has advised top-ranked think tanks and universities. As a mentor, she is known for her ability to guide educators in crafting compelling, context-rich cases that resonate with contemporary challenges in business and education.
Case Mentor Profile: Dr. Sanjay Kumar Mishra
Associate Professor & Head, Centre for Case Development and Learning, GEHU
Dr. Mishra has more than twenty years of experience in teaching, training and research in the area of finance, corporate governance and small business management. Dr. Mishra is an award winning case author and has published 20+ research papers and case studies with reputed publishers.
Earlier, he was the member of the Editorial Board of Journal of Financial Services Marketing (Palgrave McMillan/Springer) and has been reviewer to numerous journals. He is an affiliate member of MIT Alumni Association, Boston, USA and visiting faculty to Indian Institute of Management, Jammu.
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