• Enhance participants' understanding of what constitutes a strong case and the importance of a teaching note.
• Assist educators and trainers in crafting cases that align with: training requirements, participant profiles, and desired outcomes.
• Receive ongoing support from AIMA in case development, editing, publication, and global distribution.
• Gain the opportunity to have all accepted cases published by AIMA through the India Case Research Centre (AIMA-ICRC) and featured in the case research journal, Casepedia.
• Earn a 15% royalty on each case sold through the AIMA-ICRC portal for published cases.

1. Academicians/ professionals with prior case teaching/writing experience.
2. PhD research scholars having an inclination towards case writing.
3. Professionals from the organization /industry with hands-on experience and access to relevant information.

Every participant will receive customized study materials from AIMA. The participant's folder will include all the necessary information, such as notes, articles, and cases, required by the tutor/facilitator during the workshop. Furthermore, participants will receive pre-workshop reading materials and assignments via email one week prior to the workshop.

Cases, along with teaching notes submitted within the specified timeframe, will undergo a thorough review by a panel of esteemed experts from AIMA-ICRC's editorial board.

The review team will provide written feedback, comments, and recommendations for enhancing the draft case. Participants will have the chance to revise and refine the content based on these suggestions. The AIMA Case Center's editorial board will conduct a final review before accepting the case for publication and distribution.

Note: Collaboration among two or more participants in case development is allowed. However, all case collaborators must submit a joint letter of intent to AIMA.

*Activity 1 & 2 which will be shared with the participants which they will have to submit and present on the subsequent date of the workshop.

Due to limited seating availability, participants will be primarily selected based on the following criteria:

List of Published Cases or Other Publications (please share soft copies/links).

A sample case lead written in a maximum of 200 words.

Note: Interested individuals are required to submit their CV along with the aforementioned details.

Workshop Fee with Accommodation (Single Occupancy) & all meals - Rs.40000/- +GST per participant

Workshop Fee with Accommodation (Double Occupancy) & all meals - Rs.36000/- +GST per participant

Workshop Fee without Accommodation – Rs. 22000/-* + GST per participant

*Workshop fee includes the cost of course material, workshop tea/coffee, snacks, lunch for three days and other organizational expenses. Travel cost has to be incurred separately by participants. Nomination fees are not refundable; however, participation by a substitute is allowed.

* A special discount of 25% for AIMA Members and 35% for AIMA Institutional Members and VC Council members is applicable on Workshop Fee. Please contact AIMA for more details.

Each participant will receive a certificate of participation.