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AIMA ICRC Present Workshop on Case Teaching & Writing (Hybrid Mode)

With a focus on developing Cases based on Indian Ethos

08 Dec 2022

New Delhi

Contact Details

Dr. Anuja Pandey,Case Workshop Director
Tel No.011- 47673009, 47673000, 49868399, Email:,
For Registration details, please contact: ,
Shini James, Programme Manager
Tel No.011-47673000, 49868399, Email:

Event Dates: 8th, 9th & 10th December

About AIMA

The All India Management Association (AIMA) is the apex body for management in India with over 30,000 members through 67 Local Management Associations affiliated to it. AIMA was formed over 60 years ago and is a non-lobbying, not for profit organisation, working closely with industry, Government, academia and students, to further the cause of the management profession in Indi

About AIMA- India Case Research Centre (ICRC)

India Case Research Centre (ICRC) is developing, publishing and distributing research-based high-quality Indian cases for Indian and International Business School consumption.

These high-quality Indian cases are accessible to B-Schools/universities from the AIMA case research AIMA–ICRC has also entered into a collaboration with IIM-C, IIM-B, ISB, We School and SDMIMD for the listing of the cases developed and published from their faculty.

Benefits of the Workshop

    • Help the participants to appreciate what makes a good case and the significance of a teaching note.
    • Help academicians/trainers to write cases aligned with the curriculum/training needs, the participant profile and the outcome envisioned.
    • Support from AIMA in case development, editing, publication and global distribution.
    • All cases finally accepted by AIMA will be published by AIMA – India Case Research Centre
      (AIMA-ICRC) and will be part of the case research journal, the casepedia.
    • The Published cases under AIMA–ICRC will get a 15% royalty on each case sold through the portal.

About AIMA Case Writing Workshop

The workshop will provide the insights, knowledge and skills needed to create highly effective teaching cases. The participants in this workshop will work individually, in small groups of ‘critical friends' and as a class to prepare a draft case with teaching note.

Support and Publication Opportunity from AIMA -ICRC

The cases along with teaching notes submitted by the participants (in the stipulated time frame) will be reviewed by a pool of renowned experts on the editorial board of AIMA-ICRC.

The review team will share their written observations, comments, the scope of improvement, etc. on the draft case. The participants would be given an opportunity to realign and rewrite the contents of the case based on the suggestions received. The editorial board of AIMA case centre will ensure the final review before accepting it for publication and distribution through AIMA case centre.

Note: Two or more participants can work together in developing a case. However, all the case collaborators have to write a joint letter of intent to AIMA.

For Whom

1. Academicians/ professionals with prior caseteaching/writing experience.
2. PhD research scholars having an inclination towards casewriting.
3. Professionals from the organisation / industry with hands-on experience and access to relevant information.

Eligibility for Workshop

The workshop has limited seats and participants will be selected primarily on the basis of the following criterion.

  • List of the Published case or any other publication. (share the softcopies/links)
  • Those interested are required to send their CV along with details mentioned above.


Registration Fee

Workshop Fee* - Rs. 5,000/- + GST will be payable @18%

*Nomination fees are not refundable; however, participation by a substitute is allowed.

Each participant will receive a participation certificate.

Submit Enquiry