AIMA & BML MUNJAL UNIVERSITY ONLINE WORKSHOP
“The New Perspectives in Case Teaching & Writing: Covid 19 Implications”
16th August 2020, at 04.00 to 05.30 via Zoom Meeting

“Because Wisdom can’t be told”, is one of the oldest article written” By Professor Charles I Gragg and published in Harvard Alumni Bulletin, October 1940, describing the relevance of the case studies in teaching, which holds even today.

Moreover, in today’s uncertain circumstances, when the world faces acute health, social, economic, and financial crises, the analytical and problem-solving approach developed by case methods can be of great support in developing more agile and resilient managers of tomorrow. Also, as economic activity resumes in the pandemic management phase and Indian firms realigns their focus on revenue growth, several such firms would rush to play the short game and lose sight of long-term benefits but the fittest will be ones who leverage the market patterns, foresee changing dynamics and align business strategies for more sustainable growth.

To address these listed issues and many more, AIMA along with BML Munjal University is organizing an online workshop on “The New Perspectives in Case Teaching & Writing: Covid 19 Implications” on Friday, 7th August 2020.