4th AIMA- ICRC Case Writing Competition & Conference, 2024

09 May 2024


Contact Details

Dr. Anuja Pandey,
Head-AIMA India Case Research Centre (ICRC)
Ph. 011-47673000 Ext: 709, Email: apandey@aima.in

Shini James

Manager, AIMA India Case Research Centre (ICRC)
Ph. 011- 47673000, 49868399. Extn.:726
Mob: +91 9971479392;
E: sjames@aima.in

Event Detail: 9th , 10th & 11th May 2024

AIMA- India Case Research Centre (ICRC) is pleased to announce the 4th edition of Case Writing Competition and Conference (ICRC -CWCC). This competition aims to encourage and promote the development of high-quality India focused teaching case material that brings Indian ethos in managing the business. The business world has changed significantly in the past few years, particularly during the pandemic. The Case Writing Competition and Conference aims to capture the changing industry trends, technological changes, digital economy, sustainability, survival, and several other market requirements in the form of teaching cases.

About The Case Study Competition & Conference

AIMA, the apex body of management in India, organises several summits and competitions every year. The Case Writing Competition & Conference (CWCC) is a refreshing, stimulating and a learning journey for every case author/case writer. 

 This journey is extremely rewarding in terms of competency/skill enhancement, exposure to industry and real problems and challenges faced by organisations, expert and peer review on authored cases, mentoring & publication opportunities and finally the chance to win the competition. 

AIMA – India Case Research Centre is actively supported by industry and academia. Some of the top industry leaders are on its advisory board, and ICRC also enjoys rich academic support from eminent faculty from institutions across the world.

ICRC has published several teaching case studies and Industry best practices cases developed in ICRC banner, apart from a collection of India centric case studies from collaborating institutions like IIMB, ISB and several others. ICRC is a growing case collection repository. All cases submitted in this case writing competition & conference will be considered for publication in ICRC.

Potential Topics / Areas

Cases may be focused on any area that relates to a business or organisation, and economy. Topics may be from the disciplines of marketing, general management, human resources, economics, finance/accounting, logistics, operations, business policy, ethics, entrepreneurship, CSR, Sustainability, digital transformation, analytics, strategy, technology others and more specifically focusing on sectors such as 

  • Healthcare
  • BFSI – Fintech & Financial Services
  • Agriculture management & food processing
  • Automobile 
  • Supply chain and logistic
  • MSME
  • Travel and Tourism
  • Infrastructure 
  • Energy and oil sector

Awards And Recognitions



1st prize: INR 100,000

The top 5 cases will receive a Certificate of Excellence

2nd prize: INR 50,000

The top 10 cases will receive a Certificate of Merit

3rd prize: INR 25,000

(Plus one for young case author)


All authors of the cases will receive a Certificate of Participation

Important Dates

15th January 2024

Submission Open

16th February 2024

Webinar- Curtain Raiser on Case Competition and Conference

30th April 2024

Submission deadline

4th May 2024

Final intimation of selected Case studies for presentation

9th,  & 10th May 2024

Case Writing Competition & Conference

11th May 2024

Special Session /Workshop with Editors and Mentors for Final Editing and Publication of Cases

Valedictory Session

Key Takeways of the Competition

  • AIMA ICRC will hand hold by giving support for case review, editing and publishing.
  • Publication of selected Case Study in AIMA – India Case Research Centre.
  • Opportunity to attend free Workshop on Case Development.
  • Chance to win Award of Cash Prizes.

Case Application Rules


Submission of cases and teaching notes are invited from academics, practitioners, or academic/practitioner teams.


Case studies and associated material must:

  • be presented in English, include a case study and teaching notes
  • be anonymous (the name of the application or his/her institution should not feature in any of the documents)
  • deal with real enterprises and/or organisations (company release form to be submitted if applicable)

Cases that do not meet these conditions will be excluded from the competition.

Note: Multi-media presentation of cases is acceptable. But all multimedia cases should include a detailed teaching note.

Free example case:

One of our classic business ethics cases is available for free until the end of January. To download a copy, please visit https://www.caseresearchaima.in/

Registration Fee for Conference & competition*



To avail Early bird discount register before 5 March 2024

Fees applicable after 5 March 2024






Rs. 8000/-

Research Scholar


Rs. 6000/-





 + GST will be payable @18%.   

Workshop fee includes the cost of conference kit, course material, workshop tea/coffee, snacks, lunch and other organizational expenses.

Accommodation and Travel cost has to be incurred separately by participants.

Nomination fees are not refundable; however, participation by a substitute is allowed.

The Case Submission Guidelines

All submissions must:

  • Contain no identifying information about authors or their affiliated organisation or university within the text
  • Only previously unpublished cases are acceptable
  • Include either a decision focus or an analytical focus
  • Be true and factual. The company may be disguised and the characters may have their names changed for confidentiality, but all situations must be accurate. Disguises must be disclosed on page 1 in a footnote. Fictionalised cases will be disqualified. 
  • Cases may be based either on primary (field*) research or secondary sources (publicly available data and documentation, including news articles, court materials, YouTube videos, and others) or research
  • Must include a Title Page
  • Be written in the past tense throughout (except indirect quotation)
  • Case studies should be submitted in .doc or PDF format in 12 point Times Roman font, single-spaced with 1” margins.
  • Be no longer than 8 pages (8,000 words), excluding exhibits and Teaching Notes

*If the case study is based on primary research, including a release document from the company or organisation (sample case release format provided on request). If the case study is based on secondary research, no release is needed but should be with proper referencing and footnotes.

Case Competition & Conference Format

The case competition is an annual event hosted online, in partnership with a leading organisation of India and abroad. We are encouraging eminent faculty/case authors from Universities/ B-schools and leading journals/publishers to participate in this competition.

 The competition aims to encourage and promote the development of high-quality India focused case studies & teaching notes which dwell on issues affecting business, society, economy and emerging international issues. Case authors are encouraged to develop case studies using multimedia and innovative pedagogy.

 More than 25 reviewers from different business schools and universities have been invited to review the submitted cases. 

The top-quality cases from the case competition will be exclusively mentored and developed by the ICRC team of mentors and published in India Case Research Centre Portal. These cases will later be marketed and distributed across to all B-schools and Corporates. 

Case Submission Format

All cases should incorporate the following components (the sections should not be subtitled with these generic headings):

  • An opening paragraph/hook that generates interest and foreshadows the key problem
  • Company/organisation story or history
  • Industry background as relevant
  • Key characters should be fully developed 
  • Complete description of the situation or problem
  • Exhibits or appendices and references as relevant
  • Include a Teaching Note 

Teaching Note Submission Format

All Teaching Notes must include the following elements:

  • Abstract (75-word maximum)
  • Target audience and usage
  • Learning objectives (not teaching objectives)
  • Thought questions that relate to the learning objectives
  • Short theory review – identify relevant theories without extensive discussion
  • Pedagogy – minimum three per case
  • 5-minute self-test for students
  • Editable PPT (optional)
  • Epilogue 
  • References and exhibits, as relevant

Online Case Submission Guidelines

Every case entry must be submitted via AIMA –ICRC website https://www.caseresearchaima.in

Please note that we will not be accepting any paper submissions. All participants need to register at the ICRC portal and use the same login credentials for submissions. Please pay close attention to the fact that any reference to the author and/or his institution anywhere in the text must be removed.

Case Evaluation Criteria

Detailed cases and Teaching Notes will be judged by a team of expert case referees/reviewers.

Submissions will be evaluated as follows:

Stage 1: Cases and Teaching Notes will be checked for adherence to all submission criteria and inclusion of required forms, signatures, and releases.

Stage 2: Review/Referees will evaluate cases based on the following weighted criteria:

Case: 60% of the score




The Relevance of content to Indian Management and ethos.


Quality (depth) of research; versatility of usage; the summary of the case and abstract.


Adherence to case conventions, as described in the FAQ.


Potential usefulness in the classroom (engaging and readable).


Quality of writing and writing style.


Teaching Note: 40% of the score




Addresses all elements of the TN per FAQ.


The comprehensiveness of teaching methods.


Clarity of learning objectives; suggested student assignment; suggested additional readings or references; possible discussion questions.


Contribution to the field as the instructional value.


Quality of self-test and PPT.


Stage 3: Finalist cases will be ranked based on the preceding bulleted items and narrative commentary provided by the jury. 

Stage 4:  Finalist case will be called for the first round of presentation.

Stage 5: The winner case studies will be presented in the grand finale. 

Instruction For Submitting The Documents Via The Website

  • In the Option ‘Content Type’ -please select Case Competition 2024.
  • In ‘Content Area’ –please select the functional area in which you want your case to be considered.
  • Abstract: highlighting the issues in the situation and the nature of the available data
  • Case including the sub section as specified.
  • Teaching Notesincluding clear identification of the concepts that the case is aiming to teach (see Evaluation Criteria), with the exception of cases submitted in the corporate track for which teaching notes are not compulsory.
  • Case Release Form/Company Release Form*. 

*If you are using already published data from the company, you base your case on, and then your case does not require a Case Release Form/Company Release Form. However, if you are using unpublished data from the company, you must submit a Case Release Form/Company Release Form, i.e. a response from the company giving permission for the case to be used. The Case release form has to be uploaded in the supplementary document.

Winner list



Title of Case


Best Case Study Award


Ms Mitra Som Saha, Major Ravi Khanna, Dr Narendra M Agrawal

ABCD Conglomerate in East Africa: Managing Professionalization and Growth

1st Best Case Study


Mr Rahul Gupta ,Dr Rahul Kumar, Dr Gita Bajaj


2nd Best Case Study


Dr. Jitendra Sharma

Service Quality Dilemma: Unraveling Sparkle-Clean's Performance Decline

3rd Best Case Study

Certificate of Excellence


Capt. A.Nagaraj Subbarao

Cultural Clash in the Cricketing Arena: A Case Study of Greg Chappell's Coaching Stint with the Indian Cricket Team



Dr Jatin Pandey,Aditya Gulia

Pleaverse: Planning for Prospective Positions



Dr. Pranati Paheli

PHOOL.CO (Managing Temple Waste) –Rural Women Led Social Enterprise Upcycling Temple Flowers into Lifestyle Products


Certificate of Merit


Dr. Anupam Narula ,Dr. Shweta Mittal




Radha Ganesh Ram, Sanjay Kumar Nayak

Safety Interrupted: Can Boeing Regain Altitude?



Dr Puran Singh ,Raj G. Asava,Mr Narendra M. Agrawal




Dr. V S Pai

Zomato Limited: Competing in the Online Food Market



Gaurav Tasiwal

The Tata Takeover: A Fresh Start, or Just More Promises?




International Partners

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