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AIMA World Marketing Congress puts spotlight on marketing myopia in the digital age - Day 1

3rd World Marketing Congress - Day 1

Mr. D Shivakumar, President AIMA & Sr. Vice President, IMEA, Nokia Ltd. and Mr. Srinivasan K Swamy, Conference Chairman & Chairman and MD, R K SWAMY BBDO Pvt Ltd. presenting the AIMA - R K Swamy High Performance Brand Award 2012 to Mr. Rajesh Dahiya, National Head, Sales & Marketing, Apollo Tyres at AIMA's 3rd World Marketing Congress. (L-R) Ms. Rekha Sethi, Director General, AIMA and Mr. Ramesh Jude Thomas, President & CKO, Equitor Consulting.



Apollo Tyres bags AIMA's R K Swamy High Performance Brand of the year Award

New Delhi, February, 14, 2013: All India Management Association (AIMA) is back with its two-day 3rdWorld Marketing Congress starting from February 14thin the capital. The Congress aims to explore the future of marketing and to identify the challenges that marketers face due to changing market scenario.

The theme of the congress is "Marketing Myopia 2.0". Inaugurating the event, the Congress Chairman & Chairman & Managing Director, R K SWAMY BBDO Pvt. Ltd, Srinivasan K Swamy said, "The consumer today wants more for less and quickly, which is making product lifecycle progressively shorter. Also, there is a lot of media today but not enough consumer engagement. The marketers face significant challenges in this age of digital media."

The Congress took up several marketing issues for discussions, including the new age customers and grabbing their attention, extending product lifecycles, defining business based on customers and not products, using Internet to gain competitive advantage and the rising importance of earned media.

Making a presentation on the occasion, D Shivakumar, President, AIMA and Senior Vice President, IMEA, Nokia Ltd, said, "Marketing has changed fundamentally. It's an era of brand experience and not of product branding. Also, today, space is no longer only the physical location of business but any space where consumers can access it." He also stressed that marketers could no longer treat the digital media as a niche. "In fact, digital media is becoming the main media to reach out to the youth," he added.

More than 250 marketers attended the Congress on its first day. The Congress provided the delegates an opportunity to learn from the experts and share branding experience and insights with their peers.

The highlight of the event was the presentation of the AIMA's R K Swamy High Performance Brand of the year Award, which was bagged by Apollo Tyres this year. Rajesh Dahiya, National Head, Sales & Marketing, Apollo Tyres received the award.

Speaking on the occasion, Rekha Sethi, Director General AIMA, said "It is perfect time to debate marketers' response to the revolutionary changes in the technologies and consumer behavior."


The Congress was conducted in an experience-sharing, interactive mode, encouraging high level of participation by the delegates. The event format included presentations and experiences by some of the most renowned names of the marketing world
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The key speakers on day one included Srinivasan K Swamy, Conference Chairman & Chairman & Managing Director, R K SWAMY BBDO Pvt Ltd; D Shivakumar, President, AIMA and Senior Vice President, IMEA, Nokia Ltd; Sanjeev Bikhchandani, Founder and Vice Chairman - Naukri.com; Neeraj Gupta, Director Sales & Operations - Google India; Bhaskar Sharma, GM – Red Bull India and M V Natarajan, Managing Director – Mars India Chocolate, Mars India Private Limited.

About AIMA:
The All India Management Association (AIMA) is the national apex body of the management profession in India. Over the last five decades, AIMA has contributed immensely to the enhancement of management capability in the country. AIMA has a broad base of 65 Local Management Associations including two cooperating LMAs abroad, with a membership crossing 30,000 in number. AIMA is a non-lobbying organization, working closely with Industry, Government, Academia and students to further the cause of the management profession in India. AIMA is represented on the Boards of India's premier Business Institutions like Indian Institute of Management – IIMs. AIMA is also represented on Boards of Government bodies including the All India Council for Technical Education, National Board of Accreditation, National Productivity Council to name a few. AIMA makes a salutary contribution to management learning and practice in the country by offering various services in the areas of testing, distance education, research, publications and management development programmes. AIMA brings to the Indian managers, the best management practices and techniques through numerous foreign collaborations with professional bodies and institutions. AIMA is a member of the Asian Association of Management Organizations (AAMO) and works closely with several international management institutions like Instead, St Gallen Foundation, and University of Maryland etc. in organizing international conferences and management development programmes.


 

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AIMA
Ranjana Bhardwaj
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