THE OFFICE OF AIMA CENTRE FOR MANAGEMENT EDUCATION AT ANDHRA ASSOCIATION BUILDING, 24-25 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI HAS RELOCATED TO AIMA’S NEW PREMISES AT 15, LINK ROAD, LAJPAT NAGAR, PART-III, NEW DELHI W.E.F 6TH NOVEMBER 2017                   The office of AIMA Centre for Management Services at Management House, 14 Institutional Area, Lodi Road, New Delhi - 110003 has relocated to AIMA’s new premises at 15, Link Road, Lajpat Nagar, Part-III, New Delhi w.e.f. 13th November 2017
  • Home
  • Events
  • Training Programme on Interactive Mobile Marketing, 17 May 2018, New Delhi

Training Programme on Interactive Mobile Marketing, 17 May 2018, New Delhi

Training Programme
Interactive Mobile Marketing

17 May 2018, New Delhi

Mobile phones have become like an organ extension for humans. More importantly, Smart phones have extended the use cases of mobiles beyond it utilitarian purpose of sending and receiving messages & voice calls. Marketers have realised the opportunity pretty early in the consumer adoption curve, and leveraged mobile based marketing solutions to the hilt resulting in communication clutter and marketing blind spots.

The proposed marketing workshop builds on basics to give participants exposure on cutting edge marketing tactics and tools. More importantly, the workshop intent is to teach a holistic mobile marketing approach focused on strategic business gains.

Key Takeaways

  • Give you an introduction to Mobile Marketing and Mobile Websites
  • Help work out if Mobile Marketing is for you including Mobile Advertising
  • Help understand how to measure Mobile
  • Marketing (KPIs) e.g. Location based applications like Foursquare & Google+ Local
  • Look at how it fits into your marketing mix, including use of Mobile Apps
  • Help you choose the right opportunities, e.g. using tactics like M-Commerce & QR Codes

Participation Fee

Rs.8,500/- per participant + 18% GST
10% discount for AIMA Members and for 2 participants or more from same organisation.

  • Pre-registration and pre-payment is MUST for participation, as seats are limited
  • Participation on first come first basis
  • Delegate fee is non-refundable. Changes in nominations are acceptable

Participation fee per participant includes:

  • The course fee
  • Participant kit
  • Tea / Coffee twice a day and lunch
  • Certificate of Participation


Saumya Singh
Assistant Director

All India Management Association
15,Link Road, Lajpat Nagar III,
New Delhi-110024

Tel: 011-47673010 (D)
Cell: 9810475327