THE OFFICE OF AIMA CENTRE FOR MANAGEMENT EDUCATION AT ANDHRA ASSOCIATION BUILDING, 24-25 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI HAS RELOCATED TO AIMA’S NEW PREMISES AT 15, LINK ROAD, LAJPAT NAGAR, PART-III, NEW DELHI W.E.F 6TH NOVEMBER 2017                   The office of AIMA Centre for Management Services at Management House, 14 Institutional Area, Lodi Road, New Delhi - 110003 has relocated to AIMA’s new premises at 15, Link Road, Lajpat Nagar, Part-III, New Delhi w.e.f. 13th November 2017
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Faculty Development Programme on Advances In Research Methods & Data Analytical Tools, New Delhi, 16-17-18 March 2017

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16, 17 & 18 March 2017
Refining Research Skills
Research is getting the top most priority in higher education today. University, an abode of Knowledge is expected to conduct genuine and high quality research which has impact on the society. Teaching and research complement each other; they should be synthesised so as to bring in relevance to the academic activity in the university.
Non availability of adequate proficient faculty is a major constraint for sustainable growth of quality management education in India. There is dearth of research-oriented faculty in management institutes whether in India or in foreign universities. A shortage of business faculty with doctoral degrees has troubled academia for more than a decade, and although universities have deftly adjusted to keep teaching and research alive, the dearth of PhDs in the marketplace eventually could undermine businesses' ability to compete. Research is a vanguard in management education and fresh knowledge and updated issues should be developed from time to time on management issues. Management research institutes have the responsibility to imbibe the 'research culture' and should treat research activities as an investment rather than a cost.

For undergoing high quality research and writing good research papers one requires to collect, interpret and logically document the information. The art of drawing coherent conclusions, supported by appropriate research tools and reference citation is vital for quality research work. The recent innovations in statistical applications, availability of statistical software's allow scholars/researchers to take more complex test, multilevel and dynamic models.

AIMA in its constant endeavour to improve management skills has initiated this movement to improve the quality of research. The three days summer workshop on "Advances in Research Methods and Data Analytical Tools" has been designed keeping in view the felt need among academicians, researchers and consultants to strengthen their research skills.
You Should Enroll for the Workshop if …
  • You are either a Post Graduate student already enrolled in a Ph.D. programme.
  • You have been working as faculty in University/ B-school etc.
  • You are associated with research organisations or conducting / monitoring research at your organisation.
  • Freelancer/ consultant conducting research and preparing proposals.
Objectives of the Workshop
  • Develop understanding on right approach towards research design and methods.
  • Develop knowledge on qualitative and quantitative research methods.
  • Enhance the analytical skills
  • Achieve proficiency with software for analysing quantitative and qualitative data.
  • Facilitate research scholars in completing their thesis and writing and publishing quality papers.
  • Revise the fundamental concepts quickly.
  • Opportunity to be taught by experts and share experience with co participants across India.
  • Workshops focus on maximising hands on development of practical skills rather than just building theory.
  • Opportunity to test/discuss new hypothesis, methodology and give impetus to your research work.
Registration Fee (15% Service Tax extra)
  • Corporate: Rs.9000/-
  • Institutional AIMA Member / Academicians/ Research Scholars: Rs.8500/-
  • Individual AIMA or LMA Member/ AIMA PhD Students : Rs.7000/-
Group of 3 members from same Institution can avail a discount of Rs.500/- per candidate. Cheque / DD to be drawn in favour of AIMA, payable at New Delhi along with duly filled registration form, should reach us by 11th March 2017.

NOTE: This is a non-residential programme. Guidance for accommodation can be given. Please contact minimum one week prior to the workshop. Please note that No TA/DA will be paid for attending the workshop.
What is systematic research?
  • The workshop will lay foundation to the need for systematic research.
  • Identify research area/ topic
  • Formulate research objectives
  • Introduce the various scientific research designs
Why should literature review be conducted?
  • What is the need for literature review
  • What are research gaps
  • Identify the research area bases on literature review.
Why should you have a well designed and tested survey tool?
  • Designing survey tools for accurate and reliable measurements of a wide range of attitudes, opinions, beliefs, and behaviours.
  • Use of technological advances in how data are captured, survey measurement and assessment
  • Introduction to in-depth cognitive interviews and field pretests.
"What analysis to use when?" What are Parametric and Non Parametric techniques?
  • This workshop will give an overview of how to identify what types of data analysis tools to use for a Research/ project / Ph.D.
  • The most common analysis tools / tests (Crosstabulation, T Test, Chi-square, ANOVA, MACOVA, Post Hoc Test, Mann Whiteny, Regression, Correlation, etc) will be discussed, and how they should be selected based on the type of data and the type of research question.
  • Introduction to SPSS and going through examples in SPSS software
How to Planning, documenting, and organising your research work?
  • This session will help you in creating, labelling, naming, and verifying variables; performing and presenting statistical analyses; preserving your work; and (perhaps, most important) producing replicable results.
  • Introduction to the format of PhD dissertation / research paper/ research proposal.
What is multi variate analysis?
  • Use multi variate to reveal structures not obvious from inspection of the data values alone.
  • Use of MDS methods in empirical research.
  • Use of factor analysis for data reducation
  • Use of cluster analysis for market intelligence
What is the application of SEM?
  • Introduce Structural Equation Modelling (SEM) and make it accessible to a wide audience of researchers across many disciplines.
  • Basic overview of SEM principles, some common nomenclature,
  • Use of SEM techniques as measurement of Factor loading and latent variable.
Dr Anuja Pandey
Centre for Management Education
All India Management Association
Management House,14, Institutional Area, Lodi Road, New Delhi-110 003
Ph.No.011- 24645100, 43128100, Extn. No. 709/726 Fax No.011-24626689/24643035
Email Id: \ Website:
Doctoral Workshop On
Research Methodology Using SPSS & R Analytics
Leading in Certification
Research Methods and R Proficiency
4-5-6 February 2016, New Delhi
Doctoral Workshop on Research Methodology Using SPSS & R Analytics Leading to Certification in Research Methods and R Proficiency was held at AIMA from 04-06 February 2016. The workshop was attended by 36 participants from industry, academia, Ph.D scholars. This was the first time AIMA introduced R Analytics in Research Workshop and initiated the process of reinforced learning in workshop. All the participants in research workshop will continue the learning process, 1 ½ months later a proficiency test will be conducted and proficiency certificates in research methods and R analytics will be issued.