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Faculty Development Program on Advances in Research Methods & Data Analytical Tools

Faculty Development Programme on
Advances in Research Methods & Data Analytical Tools

11-15 July 2018
Venue: AIMA, New Delhi

Online Registration

Registration Form




Research is getting the top most priority in higher education today. University, an abode of Knowledge is expected to conduct genuine and high quality research which has impact on the society. Teaching and research complement each other; they should be synthesised so as to bring in relevance to the academic activity in the university.


Non availability of adequate proficient faculty is a major constraint for sustainable growth of quality management education in India. There is dearth of research-oriented faculty in management institutes whether in India or in foreign universities. A shortage of business faculty with doctoral degrees has troubled academia for more than a decade, and although universities have deftly adjusted to keep teaching and research alive, the dearth of PhDs in the marketplace eventually could undermine businesses' ability to compete. Research is a vanguard in management education and fresh knowledge and updated issues should be developed from time to time on management issues. Management research institutes have the responsibility to imbibe the ‘research culture’ and should treat research activities as an investment rather than a cost.

For undergoing high quality research and writing good research papers one requires to collect, interpret and logically document the information. The art of drawing coherent conclusions, supported by appropriate research tools and reference citation is vital for quality research work. The recent innovations in statistical applications, availability of statistical software’s allow scholars/researchers to take more complex test, multilevel and dynamic models.

AIMA in its constant endeavour to improve management skills has initiated this movement to improve the quality of research. The three days summer workshop on “Advances in Research Methods and Data Analytical Tools” has been designed keeping in view the felt need among academicians, researchers and consultants to strengthen their research skills.

You Should Enroll for the Workshop if…

  • You are either a Post Graduate student already enrolled in a Ph.D. programme
  • You have been working as faculty in University/ B-school etc.
  • You are associated with research organisations or conducting / monitoring research at your organisation
  • Freelancer/ consultant conducting research and preparing proposals

Objectives of the Workshop

  • Develop understanding on right approach towards research design and methods.
  • Develop knowledge on qualitative and quantitative research methods.
  • Enhance the analytical skills
  • Achieve proficiency with software for analysing quantitative and qualitative data.
  • Facilitate research scholars in completing their thesis and writing and publishing quality papers.

Why to Attend

  • Revise the fundamental concepts quickly.
  • Opportunity to be taught by experts and share experience with co participants across India.
  • Workshops focus on maximising hands on development of practical skills rather than just building theory.
  • Opportunity to test/discuss new hypothesis, methodology and give impetus to your research work.

Registration Fee (+ GST as applicable)

  • Corporate: Rs.15000/-
  • Institutional AIMA Member / Academicians: Rs.13500/-
  • PhD Students/ Research Scholars : Rs.10000/-
    Group of 3 members from same Institution can avail a discount of Rs.500/- per candidate.
    Cheque / DD to be drawn in favour of AIMA, payable at New Delhi.

    NOTE: This is a non-residential programme. Guidance for accommodation can be given. Please contact minimum one week prior to the workshop. Please note that No TA/DA will be paid for attending the workshop.


    What is systematic research?
    • The workshop will lay foundation to the need for systematic research.
    • Identify research area/ topic
    • Formulate research objectives
    • Introduce the various scientific research designs
    Why should literature review be conducted?
    • What is the need for literature review
    • What are research gaps
    • Identify the research area bases on literature review.
    Why should you have a well designed and tested survey tool?
    • Designing survey tools for accurate and reliable measurements of a wide range of attitudes, opinions, beliefs, and behaviours.
    • Use of technological advances in how data are captured, survey measurement and assessment
    • Introduction to in-depth cognitive interviews and field pretests.


    “What analysis to use when?” What are Parametric and Non Parametric techniques?
    • This workshop will give an overview of how to identify what types of data analysis tools to use for a Research/ project / Ph.D.
    • The most common analysis tools / tests (Crosstabulation, T Test, Chi-square, ANOVA, MACOVA, Post Hoc Test, Mann Whiteny, Regression, Correlation, etc) will be discussed, and how they should be selected based on the type of data and the type of research question.
    • Introduction to SPSS and going through examples in SPSS software
    How to Planning, documenting, and organising your research work?
    • This session will help you in creating, labeling, naming, and verifying variables; performing and presenting statistical analyses; preserving your work; and (perhaps, most important) producing replicable results.
    • Introduction to the format of PhD dissertation / research paper/ research proposal.


    What is multi variate analysis?
    • Use multi variate to reveal structures not obvious from inspection of the data values alone.
    • Use of MDS methods in empirical research.
    • Use of factor analysis for data reducation
    • Use of cluster analysis for market intelligence
    What is the application of SEM?
    • Introduce Structural Equation Modelling (SEM) and make it accessible to a wide audience of researchers across many disciplines.
    • Basic overview of SEM principles, some common nomenclature,
    • Use of SEM techniques as measurement of Factor loading and latent variable.


    • Forecasting
    • Market Basket Analysis
    • Text Mining


    • One to one Problem solving
    • Report writing
    • Valedictory Session

Dr Anuja Pandey
Associate Professor
All India Management Association
Centre for Management Education
15 Link Road, Lajpat Nagar –Part III
Near Lajpat Nagar Metro Station, New Delhi -110024
Tel No. 011-47673000,49868399, Extn.No.709,

Faculty Development Programme on
Advances in Research Methods & Data Analytical Tools

26-28th March 2018
Venue: AIMA, New Delhi



Faculty Development Programme on Advances in Research Methods & Data Analytical Tools was held on 26th, 27th & 28th March 2018, at AIMA, Lajpat Nagar, New Delhi. The objective of the FDP was to develop understanding on right approach towards research design and methods, to enhance the analytical skills and achieve proficiency with software’s for analyzing quantitative and qualitative data.

The participants who attended the training program were from Academicians and Researchers.