THE OFFICE OF AIMA CENTRE FOR MANAGEMENT EDUCATION AT ANDHRA ASSOCIATION BUILDING, 24-25 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI HAS RELOCATED TO AIMA’S NEW PREMISES AT 15, LINK ROAD, LAJPAT NAGAR, PART-III, NEW DELHI W.E.F 6TH NOVEMBER 2017                   The office of AIMA Centre for Management Services at Management House, 14 Institutional Area, Lodi Road, New Delhi - 110003 has relocated to AIMA’s new premises at 15, Link Road, Lajpat Nagar, Part-III, New Delhi w.e.f. 13th November 2017
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AIMA Interactive Mobile Marketing Workshop, New Delhi


Interactive Mobile Marketing Workshop
DATE: 9th June 2017 (Friday)
AIMA, Lodhi Road, New Delhi


All India Management Association is organising a one-day Interactive Mobile Marketing Workshop on Friday, 9th June 2017. The venue of the workshop is AIMA Auditorium time from 9.30 am - 5.30 pm and it includes introduction to mobile marketing, case studies, and an opportunity to try new technologies and devices involved.


Mobile phones have become like an organ extension for humans. More importantly, Smart phones have extended the use cases of mobiles beyond its utilitarian purpose of sending and receiving messages & voice calls. Marketers have realised the opportunity pretty early in the consumer adoption curve, and leveraged mobile based marketing solutions to the hilt resulting in communication clutter and marketing blind spots.

The proposed marketing workshop builds on basics to give participants exposure on cutting edge marketing tactics and tools. More importantly, the workshop intent is to teach a holistic mobile marketing approach focused on strategic business gains.


  • Introduction to Mobile Marketing
  • Mobile Site Architecture & Mobile App Marketing
  • Tips and Tricks for Troubleshooting Mobile SEO
  • Establishing the KPIs / Monitoring Mobile Metrics
  • Creating Seamless Customer experiences
  • Mobile Social Optimization; lead generation
  • AppStore SEO
  • Tools of the trade
  • Success cases
  • And much, much more…


  • PDF’s of All presentations from the morning
  • Morning tea
  • Lunch
  • Evening Tea
  • Reading Material