THE OFFICE OF AIMA CENTRE FOR MANAGEMENT EDUCATION AT ANDHRA ASSOCIATION BUILDING, 24-25 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI HAS RELOCATED TO AIMA’S NEW PREMISES AT 15, LINK ROAD, LAJPAT NAGAR, PART-III, NEW DELHI W.E.F 6TH NOVEMBER 2017                   The office of AIMA Centre for Management Services at Management House, 14 Institutional Area, Lodi Road, New Delhi - 110003 has relocated to AIMA’s new premises at 15, Link Road, Lajpat Nagar, Part-III, New Delhi w.e.f. 13th November 2017
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AIMA Interactive Mobile Marketing Workshop, New Delhi

  In Collaboration with
AIMA logo TMD-logo

Interactive Mobile Marketing Workshop
DATE: 9th June 2017 (Friday)
AIMA, Lodhi Road, New Delhi


Online Registration Registration Form Brochure



All India Management Association is organising a one-day Interactive Mobile Marketing Workshop on Friday, 9th June 2017. The venue of the workshop is AIMA Auditorium time from 9.30 am - 5.30 pm and it includes introduction to mobile marketing, case studies, and an opportunity to try new technologies and devices involved.


Mobile phones have become like an organ extension for humans. More importantly, Smart phones have extended the use cases of mobiles beyond its utilitarian purpose of sending and receiving messages & voice calls. Marketers have realised the opportunity pretty early in the consumer adoption curve, and leveraged mobile based marketing solutions to the hilt resulting in communication clutter and marketing blind spots.

The proposed marketing workshop builds on basics to give participants exposure on cutting edge marketing tactics and tools. More importantly, the workshop intent is to teach a holistic mobile marketing approach focused on strategic business gains.


  • Introduction to Mobile Marketing
  • Mobile Site Architecture & Mobile App Marketing
  • Tips and Tricks for Troubleshooting Mobile SEO
  • Establishing the KPIs / Monitoring Mobile Metrics
  • Creating Seamless Customer experiences
  • Mobile Social Optimization; lead generation
  • AppStore SEO
  • Tools of the trade
  • Success cases
  • And much, much more…


  • PDF’s of All presentations from the morning
  • Morning tea
  • Lunch
  • Evening Tea
  • Reading Material


Registration Fee: Rs. 8500/- + 18% GST
Early Bird Discount: Rs. 1000/- till 26th May 2017.
Group Discount: Rs. 500/- each for 3 or more registrations

For details contact:

Rahul Bhatia
Program Manager

All India Management Association (AIMA)
14, Institutional Area, Lodhi Road, New Delhi - 110003
Ph: 24645100, Extn: 722 Mob: 9250127573
Email : Website:


Prabhakar Tiwari
Founder CEO
The MargDarshak Inc

Prabhakar Tiwari leads his own full-service business solutions startup The MargDarshak Inc, which works with corporates like Patanjali/ Avon, Startups like CrownIt and SMEs like Elite Technologies. He is actively engaged in judging mobile marketing work across different platforms like Maddies, Impact awards etc.

Earlier Prabhakar Tiwari was the CMO with PayU Payments Limited responsible for business divisions focused on B2C & B2B business marketing projects. Prior to this, he worked as GM – Marketing for CEAT Ltd. CEAT campaigns have won many awards including Effies, Emvies, Abby’s under his leadership. Prabhakar Tiwari, an active member of many CMO Peer Group Forums, has contributed to the marketing fraternity, as the jury member for many awards including Effies, Emvies, Impact etc and through panel discussions/ speaker assignments.


Nick Bathla
YO Creations – Owner

Digital Marketing Enthusiast : Trained more then 5000+ professionals , Optimized more then 1200 websites, More then $10,000,000 worth of Paid campaigns managed for Fortune 500, Small and Medium enterprises


  • Accredited Google Regional Trainer
  • Accredited Trainer – Godaddy
  • Accredited Trainer – Microsoft
  • Google Adwords Certified
  • Google Analytics Certified
  • Google Ecommerce Certified
  • Google Mobile Certified
  • Google Video Certified
  • BING Certified
  • HUBSPOT Certified
  • Youtube Certified


Chief Marketing Manager and Founder of Canadian Internet Marketing Agency – Yo Creations Ltd


  • 18+ years of total experience in Digital Marketing Services.
  • Masters in Business Administration from University of Toronto.


Speaker at various Business Schools and Colleges – University of Toronto, HUMBER College – TORONTO, AMITY University, IILM College, IIT Kharagpur, Jaipuria School of Business, IIM Ahmedabad, IIM Bengaluru


SESSION 1 – 9:30 am to 11:45 am

The Emerging Scenario of Mobile Marketplace – What You Need to Know

  • Learn about new trends in the marketplace. Understand the See, Think, Do, Care framework (e.g. are your mDisplay, mVideo, mSearch, mApps aligned to the purchase funnel, are you engaging different audiences?)
  • Exercise: Marketers benchmark their mobile readiness, prioritize their action plan and share highlights with the group

Tea – 11:45 am -12:00 pm

SESSION 2 – 12:00 pm to 1:45 pm

Frictionless Mobile Customer Experiences

  • Site Design Principles – Review, share best practices and 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions
  • User Experience Audit: “You” as your user will audit your user experience as you complete an audit of your site based on the 25 principles
  • Key components in your App to optimize marketing
  • Targeting, Retargeting and Engaging with App users

Lunch 1:45 pm to 2:30 pm

SESSION 3 – 2:30 pm to 3:45 pm

Inspiring Mobile Advertising Case Studies

  • Learn about best practices in the mobile space (e.g. mDisplay, mVideo, mSearch, mApps)
  • Objectives Around: In App advertising / Campaign to drive sales /Lead Generation/ Brand Recall / Cross Media Integration / Best use of App & Games
  • Case Studies: Discussion among the group on case studies and innovative approaches that marketers are implementing in mobile

Tea – 3:45 pm to 4:00 pm

SESSION 4 – 4:00 pm to 5:45 pm

  • Learning Reflection, L.E.A.D. Action Plans and Highlights
  • Action Plan Exercise: Groups reflect on learnings, create L.E.A.D. action plan (how to implement their experiments) and present highlights
  • Discover more learning with Industry resources
  • Closing Activity