THE OFFICE OF AIMA CENTRE FOR MANAGEMENT EDUCATION AT ANDHRA ASSOCIATION BUILDING, 24-25 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI HAS RELOCATED TO AIMA’S NEW PREMISES AT 15, LINK ROAD, LAJPAT NAGAR, PART-III, NEW DELHI W.E.F 6TH NOVEMBER 2017                   The office of AIMA Centre for Management Services at Management House, 14 Institutional Area, Lodi Road, New Delhi - 110003 has relocated to AIMA’s new premises at 15, Link Road, Lajpat Nagar, Part-III, New Delhi w.e.f. 13th November 2017
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AIMA Interactive Mobile Marketing Workshop, 19 January 2018, New Delhi

Interactive Mobile Marketing
Specialised Training on Mobile Marketing, New Technologies and Devices Involved
19 January, 2018, New Delhi

Online Registration Form

 

 

Mobile phones have become like an organ extension for humans. More importantly, Smart phones have extended the use cases of mobiles beyond its utilitarian purpose of sending and receiving messages & voice calls. Marketers have realised the opportunity pretty early in the consumer adoption curve, and leveraged mobile based marketing solutions to the hilt resulting in communication clutter and marketing blind spots. The proposed marketing workshop builds on basics to give participants exposure on cutting edge marketing tactics and tools. More importantly, the workshop intent is to teach a holistic mobile marketing approach focused on strategic business gains.

 

  • Introduction to Mobile Marketing
  • Mobile Site Architecture & Mobile App Marketing
  • Tips and Tricks for Troubleshooting Mobile SEO
  • Establishing the KPIs / Monitoring Mobile Metrics
  • Creating Seamless Customer experiences
  • Mobile Social Optimisation; lead generation
  • Tools of the trade
  • Mobile advertising
  • Optimise social media content for mobile devices
  • Harness applications to do more with mobile
  • Give you an introduction to Mobile Marketing and Mobile Websites
  • Help work out if Mobile Marketing is for you including Mobile Advertising
  • Help understand how to measure Mobile Marketing (KPIs) e.g. Location based applications like Foursquare & Google+ Local
  • Look at how it fits into your marketing mix, including use of Mobile Apps
  • Help you choose the right opportunities, e.g. using tactics like M-Commerce & QR Codes

Prabhakar Tiwari
An Empanelled Trainer, An Expert of Social Media Marketing

Prabhakar leads his own full-service business solutions startup The MargDarshak Inc, which works with corporates like Patanjali/ Avon, Startups like CrownIt and SMEs like Elite Technologies. He is actively engaged in judging mobile marketing work across different platforms like Maddies, Impact awards etc.

Earlier Prabhakar was the CMO with PayU Payments Limited responsible for business divisions focused on B2C & B2B business marketing projects. Prior to this, he worked as GM – Marketing for CEAT Ltd. CEAT campaigns have won many awards including Effies, Emvies, Abby’s under his leadership. PT, an active member of many CMO Peer Group Forums, has contributed to the marketing fraternity, as the jury member for many awards including Effies, Emvies, Impact etc and through panel discussions/ speaker assignments.

Rs.8,500/- per participant + GST as applicable. 10% discount for AIMA Members and for 2 participants or more from same organisation.

The fee includes PDF’s of all presentations, Reading Material, Morning & Evening Tea, Lunch & Letter of Participation.

Contact for Registration

Ms Saumya Singh, Assistant Director,
All India Management Association,
Centre for Management Education
15 Link Road, Lajpat Nagar –Part III,
New Delhi -110024,
Tel No. 011-47673010
Mobile: 9810475327
Email: saumya@aima.in
Website : www.aima.in

 

ALL INDIA MANAGEMENT ASSOCIATION
Interactive Mobile Marketing Workshop
DATE: 9th June 2017 (Friday)
AIMA, Lodhi Road, New Delhi

 

All India Management Association is organising a one-day Interactive Mobile Marketing Workshop on Friday, 9th June 2017. The venue of the workshop is AIMA Auditorium time from 9.30 am - 5.30 pm and it includes introduction to mobile marketing, case studies, and an opportunity to try new technologies and devices involved.

ABOUT WORKSHOP

Mobile phones have become like an organ extension for humans. More importantly, Smart phones have extended the use cases of mobiles beyond its utilitarian purpose of sending and receiving messages & voice calls. Marketers have realised the opportunity pretty early in the consumer adoption curve, and leveraged mobile based marketing solutions to the hilt resulting in communication clutter and marketing blind spots.

The proposed marketing workshop builds on basics to give participants exposure on cutting edge marketing tactics and tools. More importantly, the workshop intent is to teach a holistic mobile marketing approach focused on strategic business gains.

CONTENTS OF THE WORKSHOP

  • Introduction to Mobile Marketing
  • Mobile Site Architecture & Mobile App Marketing
  • Tips and Tricks for Troubleshooting Mobile SEO
  • Establishing the KPIs / Monitoring Mobile Metrics
  • Creating Seamless Customer experiences
  • Mobile Social Optimization; lead generation
  • AppStore SEO
  • Tools of the trade
  • Success cases
  • And much, much more…

INCLUSIONS

  • PDF’s of All presentations from the morning
  • Morning tea
  • Lunch
  • Evening Tea
  • Reading Material