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  • AIMA (ICRC) in collaboration with AICTE Presents Case Teaching & Writing Workshop, 30 - 31 August 2019, Mumbai

AIMA (ICRC) in collaboration with AICTE Presents Case Teaching & Writing Workshop, 30 - 31 August 2019, Mumbai


About AIMA

The All India Management Association (AIMA) is the apex body for management in India with over 30,000 members through 67 Local Management Associations affiliated to it. AIMA was formed over 60 years ago and is a non-lobbying, not for profit organisation, working closely with industry, Government, academia and students, to further the cause of the management profession in India.

About AIMA- India Case Research Centre (ICRC)

India Case Research Centre (ICRC) is developing, publishing and distributing research-based high-quality Indian cases for Indian and International Business School consumption.

These high-quality Indian cases are accessible to B-Schools/universities from the AIMA case research portal - www.caseresearchaima.in. AIMA –ICRC has also entered into a collaboration with IIM-A, IIM-B, ISB and IIM-Trichy for the listing of the cases developed and published from their faculty.

AIMA as the apex body of management in India is active in developing the managerial capability. In furtherance of this objective, AIMA is organising the 5th Capability Building Workshop on effective case writing to develop the potential case writers and coach them in the rigour of academic case writing process.

About AIMA Case Writing Workshop

The two-day case writing workshop will provide the insights, knowledge and skills needed to create highly effective teaching cases. The participants in this workshop will work individually, in small groups of ‘critical friends' and as a class to prepare a draft case with teaching note.

Support And Publication Opportunity From AIMA-ICRC

The cases along with teaching notes submitted by the participants (in the stipulated time frame) will be reviewed by a pool of renowned experts on the editorial board of AIMA-ICRC.

The review team will share their written observations, comments, the scope of improvement, etc. on the draft case. The participants would be given an opportunity to realign and rewrite the contents of the case based on the suggestions received. The editorial board of AIMA case centre will ensure the final review before accepting it for publication and distribution through AIMA case centre.

Note: Two or more participants can work together in developing a case. However, all the case collaborators have to write a joint letter of intent to AIMA.

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All India Management Association’s, India Case Research Centre (ICRC) organised two days workshop on Case Teaching and Writing for University/B School Faculty and Research scholars on 27th-28th June 2019 at, New Delhi

The workshop was inaugurated by Prof (Dr.) M P Poonia, Vice Chairman, All India Council for Technical Education (AICTE). Prof Rajan Saxena, Chairperson, AIMA-India Case Research Centre and Vice Chancellor & Distinguished Professor, Narsee Monjee Institute of Management Studies (NMIMS) give the keynote address. Prof B. Bhattacharyya, Former Dean, IIFT & UN Advisor, Dr Neeraj Saxena, Adviser, All India Council for Technical Education, Dr Raj Agarwal, Director AIMA –Centre for Management Education, Dr Meena Saxena, Director-International Linkages, Narsee Monjee Institute of Management Studies (NMIMS), Dr N R Parasuraman, Director and Senior Professor, SDM Institute of Management Development, and Dr Anuja Pandey, Associate Professor, AIMA CME were the eminent faculty in panel discussion and technical sessions of the workshop.