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AIMA 4th Marketing Retreat, 19-21 August 2016, Goa

   
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AIMA's 4th Marketing Retreat
"Marketing to the Empowered Consumer"
19-21, August, 2016 I Vivanta by Taj I Fort Aguada, Goa
 
The incredible velocity of change is the most challenging aspect of marketing today. Information is power, and we've moved from the age of mass marketing to the age of the empowered consumer. Technology has given consumers more choice, reducing the power of traditional media in some markets, fragmenting audiences and creating a much more complex landscape for messages to navigate. In this brave new world of empowered consumers, the key factor for marketers is to experiment new things, and do it fast. The New World Of The 'Empowered Consumer' demands to learn fast, fail fast, but most importantly, keep on adjusting and improving.
 
Against this backdrop of the empowered consumer, AIMA's organised its 4th edition of the Marketing Retreat 2016 in Goa, from 19-21 August, 2016. The theme of the Retreat was "Marketing to the Empowered Consumer".
 
The retreat was led by Mr D Shivakumar, Chairman & CEO – India Region, PepsiCo India Holdings Pvt Ltd
 
The eminent speakers included Santosh Desai, MD & CEO, Futurebrands India Ltd, Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India, Sandeep Bhushan, Business Head – FMCG and Media, India and South Asia, Facebook India, Senthil Kumar – Chief Creative Officer, JWT, Hamsini Shivakumar - Owner, Leapfrog Strategy Consulting, Preeti Reddy, Chief Executive Officer, Kantar Consumer Insights, South Asia ,Anusha Shetty, Co- Founder & CEO, Autumn Worldwide and Indranil Chakravorty, Founder, StoryWorks.
 
The Retreat was conducted in an experience sharing mode and the learning experience was very intensive and interactive, encouraging high level of active participation by the delegates.
 
For More Details Please Contact:

Ashu Yadav
Manager-CMD
All India Management Association (AIMA)
Management House,
14 Institutional Area, Lodi Road
New Delhi - 110003
Ph: +91 11-24645100 Extn: 238
Mobile: +91 9811427738
Fax: 011 24608503
Email: www.aima.in

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In continuation of our efforts to provide quality learning and development opportunities to working professionals, AIMA organsied the Marketing Retreat, focus of which is to have best and the most enlightened brains in the industry share their views on the latest in the world of marketing with select professionals in a very informal environment.

The recently concluded the 3rd edition of The Marketing Retreat 2015 being organized in Goa, from 16 – 18 October, 2015. The theme of the Retreat was "Strategies for an Accelerating World".

This edition of Marketing Retreat was led by Mr D Shivakumar, Chairman & CEO - India Region, PepsiCo India Holdings Pvt Ltd .

The Retreat was conducted in an experience sharing mode and the learning experience was very intensive and interactive, encouraging high level of active participation by the delegates. It was a great opportunity for the delegates to listen to and interact with some of the finest marketing professional's such as Rama Bijapurkar, Co-Founder, People Research on India's Consumer Economy KV Sridhar "POPS", Chief Creative Officer, India, Sapient Consulting Ltd, Prashant Singh, Managing Director, Nielsen India, Vineet Taneja, Chief Executive Officer, Micromax Informatics Ltd, Naveen Kukreja, Group CMO, PolicyBazaar.com & Managing Director, PaisaBazaar.com, Indranil Chakraborty (IC), Founder, STORYWORKS, Anusha Shetty, CEO, Autumn Worldwide and Babita Baruah, Executive Business Director, JWT Delhi.
The Key Takeaways at the retreat includes:
  • Learning Innovative Marketing practices across diverse industries
  • Reinventing the marketing function in your organisation
  • How to deploy social media to compete against large incumbent marketers
  • Innovative distribution to access key markets
  • Implementation on low cost service innovation
  • Tapping the growth potential of trillion dollar consumer market