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2nd Capability Building Workshop On Case Writing, 18-19 January 2019, New Delhi

2nd Capability Building Workshop
Case Writing

18-19 January 2019, New Delhi



About AIMA

The All India Management Association (AIMA) is the apex body for management in India with over 30,000 members through 67 Local Management Associations affiliated to it. AIMA was formed over 60 years ago and is a non-lobbying, not for profit organisation, working closely with industry, Government, academia and students, to further the cause of the management profession in India.

About AIMA- India Case Research Centre (ICRC)

India Case Research Centre (ICRC) is developing, publishing and distributing research-based high-quality Indian cases for Indian and International Business School consumption.

These high-quality Indian cases are accessible to B-Schools/universities from the AIMA case research portal -www.caseresearchaima.in. AIMA –ICRC has also entered into a collaboration with IIM-A, IIM-B, ISB and IIM-Trichy for the listing of the cases developed and published from their faculty.

AIMA as the apex body of management in India is active in developing the managerial capability. In furtherance of this objective, AIMA is organising the second Capability Building Workshop on effective case writing to develop the potential case writers and coach them in the rigour of academic case writing process.

About AIMA Case Writing Workshop

The two-day case writing workshop will provide the insights, knowledge and skills needed to create highly effective teaching cases. The participants in this workshop will work individually, in small groups of ‘critical friends' and as a class to prepare a draft case with teaching note.

The 1st Capability Building Workshop on Case Writing
In collaboration with The Case Centre, UK.

09 - 11 August 2017, New delhi


India Case Research Center (AIMA-ICRC) is being established to develop, publish and distribute India –focused research cases for global consumption. To achieve these objectives, the first workshop on Case Writing in collaboration with the Case Centre, UK was successfully organized-from 9-11th August in New Delhi, to identify and train faculty members/ researchers/ scholars who could write effective India centric cases for AIMA.

The workshop was conducted by Dr Urs Muller, Programme Director and Head of the Practice Group –Consumer Goods and Retail,’ European School of Management and Technology (ESMT), Germany. The workshop was attended by 17 scholars, including four from AIMA.

The three-day workshop provided rigorous training and in-depth insights about the case writing techniques with requisite knowledge and skill set of participants to write teaching, managerial and research cases.

Day 1

A very productive first morning of Case Writing workshop at All India Management Association (AIMA) in New Delhi with our case writing workshop participants.Urs Muellerthe faculty,has been putting them through their paces.

Day 2

Day 2 of our case writing workshop is well underway at the All India Management Association (AIMA) with Urs Mueller. Participants are enjoying leading sample cases as well as having a go at writing their own.

Day 3

Our case writing workshop comes to a close at the All India Management Association (AIMA) today. Participants are pairing up and evaluating their cases. Hope you've all had a great few days with Urs Mueller and Kate Cook.