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AIMA 10th National Research Conference, 28 – 29 March 2016, New Delhi

 
 
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Concurrent Session List of Papers Presented

AIMA 10th National Research Conference

All India Management Association (AIMA) organized its 10th National Research Conference on the theme "Integrating Technology in Management Education" on 28th & 29th March 2016, in New Delhi.

The conference came at the apt time when technology is all set to transform the way we learn. With more than 6.7 million students across the world currently enrolled in technology-based classes and the emerging blended learning matrix, combining face to face physical and online learning system. The 21st Century Campus needs to meet the need of learning, by incorporating new learning tools.

The National Research Conference (NRC) is an annual and high profile event of AIMA. More than 250 professional from B-Schools, Universities, Corporates and Regulators across India attended it.

Dr. Rajan Saxena, Vice Chancellor & Distinguished Professor of Marketing, Narsee Monjee Institute of Management Studies (NMIMS) set the context of the conference by emphasizing that the distance has collapsed and we are communicating 24x7 and we have brought the world in classrooms, today we need to bring the challenges of working simultaneously on the same project in different geographies in our classrooms.

Dr. Avinash S Pant, Vice Chairman, AICTE in his inaugural address updated the audience on the changes in AICTE policies which are to incorporate the opportunities emerging due to the integration of technology. He congratulated AIMA for choosing the apt theme at the apt time when Indian education is witnessing a major shift.

Dr. Diptiman Das, Chairman and Managing Director, Education consultants of India (EDCIL) shared the upcoming opportunities to scale up the quality education using technology.

Some of the other distinguished speakers at the conference were Ketan Kapooor, Cofounder and CEO, Mettl. Vikas Singh, President, Crux Management Services (P) Ltd. Anurag Batra, Chairman, Businessworld. Prem Vrat, Pro Chancellor, Professor of Eminence and Chief Mentor, The Northcap University. Pranay Narang, Business Head- North & West, Teamlease Services. Nilay Yajnik, Professor & Chairperson, Information Systems, SBM, SVKM's Narsee Monjee Institute of Management Studies (NMIMS). Sean Angiolillo, Director of Research, IndoGenius. S Sriram, Executive Director and Founder Members, Great Lakes Institute of Management. Anand Sudarshan, Advisor & Consultant and Founder & Director < Sylant advisors Private Limited. Vinnie Jauhari, Director, Education Advocacy, Microsoft Corporation India Pvt. Ltd. Anil Khaitan, Chairman, SNK Corp Karthik M Moudgalya, Associate Vice President, Knolskape. J K Mitra, Professor of Organization Behavior & Strategic Management, Faculty of Management Studies, University of Delhi. Sunil Abrol,President, Institute for Consultancy and Productivity Research. Meeta W Sengupta, Senior Advisor, Centre for Civil Society. Rajiv Sahdev, Senior Vice President – Human Resources, Moserbaer India Ltd.

Some of the other distinguished speakers at the conference were Ketan Kapooor, Cofounder and CEO, Mettl. Vikas Singh, President, Crux Management Services (P) Ltd. Anurag Batra, Chairman, Businessworld. Prem Vrat, Pro Chancellor, Professor of Eminence and Chief Mentor, The Northcap University. Pranay Narang, Business Head- North & West, Teamlease Services. Nilay Yajnik, Professor & Chairperson, Information Systems, SBM, SVKM's Narsee Monjee Institute of Management Studies (NMIMS). Sean Angiolillo, Director of Research, IndoGenius. S Sriram, Executive Director and Founder Members, Great Lakes Institute of Management. Anand Sudarshan, Advisor & Consultant and Founder & Director < Sylant advisors Private Limited. Vinnie Jauhari, Director, Education Advocacy, Microsoft Corporation India Pvt. Ltd. Anil Khaitan, Chairman, SNK Corp Karthik M Moudgalya, Associate Vice President, Knolskape. J K Mitra, Professor of Organization Behavior & Strategic Management, Faculty of Management Studies, University of Delhi. Sunil Abrol,President, Institute for Consultancy and Productivity Research. Meeta W Sengupta, Senior Advisor, Centre for Civil Society. Rajiv Sahdev, Senior Vice President – Human Resources, Moserbaer India Ltd.

In the concurrent session of the conference, 32 papers were presented by Researcher/Senior Academicians across India.

The conference was well received and appreciated by all. The major recommendations from the conference will be compiled into a report and presented to major stakeholders.


INTRODUCTION

Technology is all set to transform the way we learn, as it has revolutionised our other aspects of life. Over the next decade, a huge population of potential learners is ready to engage in more enhanced learning experiences.

Although universities create and acquire knowledge, they are seldom successful in applying that knowledge to their own activities (Garvin 1993).

The need and expectations of students in higher education are continuously changing due to the rapid advancement of technology. In last five years, a whole new generation of digital/technology aided learning population has emerged. More than 6.7 million students across the world are currently enrolled in technology-based classes. Today teaching methods are becoming more and more technology-based. Technology is included in facilitating the content delivery, communication with students, marketing of programmes, collecting student feedback, simulation games/on-line quizzes and examination.

The Learning Management System (LMS) has become an integral part of student learning experience; this may include the digital whiteboards, models, e-books, quizzes, recorded lectures, webinars, gamification of core concepts to video/audio cases. Various social media tools are used today for student engagements, sharing notes, discussion polls. YouTube is used by many B-Schools to post class videos and presentations. Massive On-line Open Courses (MOOCs) are increasing been considered by a majority of B-Schools to enhance learning and additional reference material. The support functions/department of learning is using technology for day to day operations and administration of B-Schools. Accounting & Financial Management Software, Customer Relationship Management (CRM) are today used by a majority of B-Schools.

But it is said that academic institutions typically lag businesses by roughly a decade in the adoption of new technology. The key question today is on making the best use of integrity technology in Management Education. While the world is appreciating the MOOCs offered from MIT, Stanford, and Princeton along with other renowned universities as a well-developed and quality compilation of courses, no significant impact is made by MOOC's on higher education. Why are MOOC's courses not integrated into education offering of the institutions? And also, why the dropout rate for most of the MOOCs programmes is as high as 60%? Why is the certification from World's best institute not converging in mass enrolments in MOOC's?

EdX founded by Massachusetts institute of technology (MIT) and Harvard University offer a wide range of courses in various discipline but still and substantial impact of EdX on technical education is missing.

While the on-line and blended learning are discussed as the future of learning in various platforms then, why are online/blended learning courses still not considered to be at par with face to face classroom programmes? While online/blended courses are popular in certificate courses and why they are not popular in graduate and undergraduate level programmes, while these on-line courses are taught by best faculties of the world.

At the same time, why do we find integrations of technology in some programmes more than others? Why Marketing, HRD, Finance and Strategy oriented programmes are more opted in technology-supported programmes and not in IT and analytics oriented programme which are applied for programmes.

Why are technology tools like recorded videos/lectures, webinars, video conferences, feedback collection more used in learning systems as compared to tools like gamification, simulation, polling and voting.

The use of social media in education is limited though 80% users of social media are the youth in the age group of 16-30 years. Why Institutions/B-Schools use social media for marketing and branding of programmes and not as a free share of ideas/concepts or Alumni group.

Small chunks of learning and credit-based education are debated at all seminar/conferences, then why small chunks of learning, certified by the third party, not integrated into the system of certification and diploma programme.

Technology enhanced learning (TEL) continued professional development (CPD) by corporate are initiated by leading organisations. Why are Indian Universities/Corporate University/Institution still not collaborating to create, except, recognise, approve of global programmes using integrating technology in teaching, learning, delivery system.

To further understand, discuss, debate and come to an action plan of fully integrating technology in management education, we are organising the 10th National Research Conference on the theme "Integrating Technology in Management Education "at, New Delhi on 28 -29 March 2016. The conference will not only discuss and examine the barrier or obstacles inhibiting integration of technology, but also strategies to overcome these barriers/obstacles and identify the new stakeholder and at developing a seamless education system which is recognised, approved and accepted by the international educational institution and corporate. We aim at developing a collaborative network of the institution of higher learning, technology providers, philanthropist's organisations, government organisations.

        9NRC Brochure

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All India Management Association
Presents
9th NATIONAL RESEARCH CONFERENCE
on
“THE FUTURE OF MANAGEMENT EDUCATION IN INDIA”
AND DOCTORAL CONSORTIUM
30 March – 1 April 2015
VENUE: India International Centre, Lodhi Road, New Delhi, India