Decoding the Science of Behaviour Change using Technology
Persuasion is everywhere. Some digital companies are creating a web of persuasive technologies around us. Digital products are affecting our attitudes, beliefs and behaviours. Advances in neuroscience, psychology and digital technologies have made it possible for some companies to make their products not just persuasive but addictive. Equipped with the insights from long drawn researches, these companies are designing products and environments to persuade us in ways unknown to us and change our behaviours. Future belongs to companies who can understand and crack the code of behaviour change using digital technologies.
This programme will enable participants to explore how digital technologies can be designed to influence individuals’ attitudes or behaviors in a number of contexts (i.e., e-commerce, social marketing, education, health, etc.). Drawing from theories and research from multiple disciples including psychology, neuroscience, communication and human-computer interaction, this program will explain how persuasive experiences are designed and delivered through digital technologies. It will further ponder on intriguing questions like how behavior can be changed using digital persuasion? How companies like Facebook makes us buy more products? Can we create persuasive products and environments without spending billions?
The program will focus on foundational knowledge of the concepts, theories and principles of behaviour change and digital persuasion. Using relevant examples and cases it will discuss frameworks for designing persuasive products and environment. Some of the topics which will be covered during the programme will be;
The programme will be online and will use a mix of lectures, discussions, cases & quiz to fulfil its objectives.
By the end of the course the participants will be able to:
Fees: INR 3000 + GST @ 18%