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Upcoming Batch Start 5th November 2016

Professional Certificate in Digital Marketing And Analytics

Contact No: 9250127573

Email: rbhatia@aima.in

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About the Programme

All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia’s leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and Analytics.

The world is going digital, so is the marketing! There is a dire need of trained professionals who understand this medium and can use these technologies to reach out to right consumers markets more effectively. This course on Digital Marketing Analytics provides a quantitative approach to understand and harness tools like online advertising and social media to meet organisational / individual objectives. The programme lays strong conceptual understanding to use analytics for business decisions and predictions.

The Professional Certificate in Digital Marketing analytics is ideal for anyone involved in the planning,implementation or measurement of Digital strategies - or anyone who would like to pursue a career in this area.The programme is suitable for professionals of all levels and disciplines & will prepare them to take up a morespecialist role within the overall marketing domain. Participants will also learn how to leverage these strategies to gain competitive advantage for both their business and career.

Join this programme to acquire practical knowledge and skill sets which are essential to establish your career in the Digital Marketing Industry.

Introduction to Digital Marketing

The effect of the internet and related technologies is more profound than any other revolutions in the modern era. The world is going digital, so is the marketing. The digital landscape is changing the way we do advertising & marketing. It has opened new opportunities as well as challenges to marketers.

As per the various reports the online advertising market in India is expected to touch Rs 3,575 crore (US$ 578.13 million) by March 2015. Which is almost a 30 percent increase in market size as compared to March 2014.

In the current digital advertisement market, the search and the display feature contribute the most. The search advertisements constitute almost 38 per cent of the total advertisement spends followed by display advertisement at 29 per cent. In fact the Internet’s share in total advertising revenue is anticipated to grow two folds from 8 percent in 2013 to 16 per cent in 2018,

As a consequence, the digital marketing in particular has become an important channel that firms are using to reach out and connect to consumers across the world. But to harness the digital marketing media, we need experts. But the challenge in India is finding the trained and qualified professionals, who understand this medium and can use these technologies to reach out to right consumers more efficiently and effectively.

This course on Digital Marketing Analytics provides a quantitative approach to understanding and harnessing tools like online advertising and social media to meet business objectives. At the same time, it lays strong conceptual understanding to use analytics for business decisions and predictions.

Course Overview

This course is designed by practicing managers and subject experts. It aims at covering the basic marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools. The major digital marketing tools covered in this course are email marketing, SEO/SEM, pay per click, affiliate marketing, digital display, mobile marketing, online video and social media analytics.

This course aimed at practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads virtual website optimization based on instructions in lectures and class discussions. Live experience of analyzing responses with statistical software, launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the programme.

At the end of this course, the participants will understand various channels and activities essential to plan implementing and manage an effective digital marketing strategy for their businesses. Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch campaign for their own organisations.

The Professional Certificate in Digital Marketing analytics is recommended to anyone involved in the planning, implementation or measurement of Digital strategies - or anyone who is looking to add a new skill set and pursue a career in this dynamic field of marketing. The programme is suitable for professionals of all levels and disciplines, as job roles are increasingly become complex and multitasking and most projects are executed with lean teams. The marketing professional from top to the bottom in an organisation should not only have awareness, but also expertise to use these tools. Participants will also learn how to leverage these strategies to gain competitive advantage for both their business and career.

Who Should Attend?

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels.
  • Anyone responsible for developing or implementing organisation’s online strategy.
  • Traditional marketers who want to fast-track their marketing career or enter the digital world.
  • Entrepreneurs who need to maximise online channels for growing their business.
  • Students who want to gain knowledge on Digital Marketing and increase their job opportunities.

Course Objectives

The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives—as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect participants of this course to start working independently as digital marketing experts.

Programme Structure

The course is divided into 5 modules. Each of the modules is of equal duration and weightage and will have assignments relevant to it. Once a module is completed, the student automatically progresses to the next module.


  • Search Engine Marketing (SEM) – Learn how to effectively run ads on Search Engines
  • Search Engine Optimization (SEO) – Learn how to get website listed among top search engine results
  • Web Analytics – Learn how to make business decisions from the metrics available in Digital Media
  • Email Marketing – Learn how to effectively build your users lists, deliver emails & generate relevant clicks
  • Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate audience on Social Media

Course Duration

(60 Hours instructor led training and 12 online projects)
Total online instructions: 60 Hours
Induction Programme (online): 2 hours
Online projects: 12 hours (in the area of display ads, Adwords, SEO etc.)

Assessment Process

The assessment process is divided into 2 levels.

A. Module assessment: Based on assignments and projects
B. Final assessment: Covers entire topic of the course

At the end of the course, the student will face an online examination of 1 hour duration.

Session Commences

Batch Start Date – 5th November 2016

Fee Structure

Rs. 36,000 + service tax
Price includes 5 months Course fee + Certification Exam fee+ Study material
2 Installment option
Group Discount: 15% discount for 2 or more registrations

Class Timings

Choose between weekend and weekday classes.
Weekend (Saturday or Sunday) : 10:30AM -1:30 PM
Weekday (Tuesday and Thursday) : 8 PM – 9:30 PM

How to Register for the Programme

3 simple steps to join Professional Certificate Programme in Digital Marketing and Analytics:

1. Fill in the registration form.
2. Attach 2 passport size photographs. (Soft copies in online registration process)
3. Pay the fees through a demand draft in favour of AIMA payable at New Delhi or online payment of INR 36,000 + applicable taxes.

Alternatively,click here to register online. For online registration as well, all documents should be uploaded in the above provided format only.


After successful completion of the training the candidates will be awarded Professional Certificate in Digital Marketing and Analytics, a Joint Certificate from AIMA and Digital Vidya.

What's so Special about our Course?

  About 40% of training time is dedicated to hands-on exercises build and practice the fundamentals.

 Case Study pedagogy - Latest case from industry are used to bring meaning and relvelanence to the course.

Few Trainer Profiles

Prateek Shah  
Prateek Shah is an entrepreneur who has been part of the social media industry since its inception in India. With a background in banking and public relations, he brings with him a diverse experience helping him better understand participants’ needs. Over the years, he has trained professionals at associations like FICCI, AMA, FISME; and conducted workshops for employees of organisations such as SBI, NTPC, L&T-PBEL, CNN IBN, Hindustan Times and more. He has managed social media campaigns for an array of brands like FIFA India, Imagine Apple, Educational Initiatives, Octane, Just For Hearts, Integra Profit, UrSqFt, Headstream Advisory, Tayal Capitals among others.

Prateek’s creative methods of training along with his interactive skills make his workshops lively, making the audience eager to not just listen, but contribute in a collective manner. His venture Green Smyles offers solutions for the holistic growth of organisations and individuals.
Gaurav Arora  
Being a marketing mafia – a champion in disruptive digital marketing and unlocking great user experience is the best way to describe this co-founder of SocialPanga. Having worked with over 50 international and Indian brands like NBA, Decathlon, HUL, ACREX, Horlicks, Archohm, Fensterbau/frontale, he specializes in building online brands right from strategizing, planning, execution, online brand management, UI/UX consulting and overall presence management.

His deep understanding of consumer behavior and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas to over 300+ working professionals from leading organisations like HUL, Google, Snapdeal, Star Sports, TV18, Moserbaer, Future Group, ICICI and so on.

He believes that working in an industry is a constant learning experience. With over 5 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.

When not creating kickass campaigns, he can be found supporting his favorite football team, quoting dialogues from movies and making people cry at the pool table.
For Online Registration (Click Here)
All required documents can be uploaded in this online form
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For Inquiries
Rahul Bhatia
Programme Manager

Ph: 011-24645100/43128100 Ext: 722
Mob: 9250127573
Email: pgcm@aima.in

For Other Queries

Dr. Anuja Pandey
Programme Director

Tel: 011 24645100 / 43128100   ext. 709