Management News

Data and machines hold the key to the customer insight process in the future

The customer is alive. For now. Till machines become our customers. And they shall be more alive, I guess. Let us talk about human customers for now.

Alive customers are rich in insights. They live, they breathe, they move around, they see, they touch, smell, taste, and are forever insight-dropping entities. Every move of theirs, and indeed every breath of theirs, leaves back clues. So many clues that one is unable to harvest all of it. Not that too many are keen to harvest them either. And that is a separate subject altogether...Page 16 to 19