THE OFFICE OF AIMA CENTRE FOR MANAGEMENT EDUCATION AT ANDHRA ASSOCIATION BUILDING, 24-25 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI HAS RELOCATED TO AIMA’S NEW PREMISES AT 15, LINK ROAD, LAJPAT NAGAR, PART-III, NEW DELHI W.E.F 6TH NOVEMBER 2017                   The office of AIMA Centre for Management Services at Management House, 14 Institutional Area, Lodi Road, New Delhi - 110003 has relocated to AIMA’s new premises at 15, Link Road, Lajpat Nagar, Part-III, New Delhi w.e.f. 13th November 2017

Management News

Break away from the traditional

Has mandating CSR served as a catalyst for change?
Mahindra’s core purpose is to challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world to enable them to ‘RISE’! In line with our core purpose, our CSR vision is to focus our efforts on girl [children], youth, and ‘Break away from the traditional’ farmers by innovatively supporting them through programmes designed in the domains of education, health, and environment, while harnessing the power of technology. Hence for Mahindra, CSR goes beyond just adhering to statutory and legal compliances, it focuses on creating social and environmental value for our key stakeholders.
Mandating CSR has definitely brought in change for Mahindra. We are now looking closely at need assessment, the project cycle and the closure and study of impact of CSR projects. Also, from our earlier CSR spend of 1 %, we have now moved up to spending 2%.

Does a high CSR spend alone make a responsible business?
As mentioned earlier, at Mahindra, CSR is an integral part of business and the key motivation behind its desire to drive positive change. High CSR spends alone will not make a business responsible. Many approaches to CSR pit businesses against society, emphasising the costs and limitations of compliance with externally imposed social and environmental standards. As capitalism matures, an organisation must break away from traditional CSR and pursue new market strategies that value comprehensive economic and societal development. For Mahindra, responsible business practices include being responsible for our business processes, products, engaging in responsible relations, with employees, customers and the community. This approach can be seen in all our educational, health and environment programmes wherein we are trying to empower individuals to become change agents in their communities. . . . Page 28-29